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'''Selmor Incorporated''' is a Vitosian-based multinational fast food restaurant chain. Based in Gatovita, Selmor serves coffee, doughnuts and other fast food items.
'''Selmor Incorporated''' is a Vitosian-based multinational fast food restaurant chain. Based in Gatovita, Selmor serves coffee, doughnuts and other fast food items.


The company was founded in 1966 by David Celino who named the company after a portmanteau of "sell" and "more".
The company was founded in 1966 by David Celino who named the company after a portmanteau of "sell" and "more". Originally an attorney, Celino became a restaurateur after his father, another restaurateur, died in 1964. He was given the steakhouse his father left behind and decided to re-brand it.

Revision as of 07:45, 13 September 2020

Selmor Inc.
Subsidiary
IndustryRestaurants
Founded1966
HeadquartersVitosium
Number of locations
World-wide
Key people
Timothy Celino (CEO)


Selmor Incorporated is a Vitosian-based multinational fast food restaurant chain. Based in Gatovita, Selmor serves coffee, doughnuts and other fast food items.

The company was founded in 1966 by David Celino who named the company after a portmanteau of "sell" and "more". Originally an attorney, Celino became a restaurateur after his father, another restaurateur, died in 1964. He was given the steakhouse his father left behind and decided to re-brand it.