Bergamin: Difference between revisions
No edit summary |
No edit summary |
||
| Line 40: | Line 40: | ||
== Brands == | == Brands == | ||
[[File:Bergamin-ad-color-2022.png|Spring/summer 2022|thumb]] | |||
=== Erasmo Bergamin === | === Erasmo Bergamin === | ||
| Line 48: | Line 49: | ||
== Advertising == | == Advertising == | ||
[[File:Bergamin-ad-2022.png|Spring/summer 2014|thumb]] | [[File:Bergamin-ad-2022.png|Spring/summer 2014|thumb]] | ||
Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer {{wp|Cindy Sherman|Addia Fico}}, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor. | Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer {{wp|Cindy Sherman|Addia Fico}}, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor. | ||
Revision as of 20:14, 14 June 2022
 | |
| Private | |
| Industry | Fashion |
| Founded | 1979 |
| Headquarters | |
Area served | Worldwide |
| Revenue |  €2.36 billion (2019) |
| €36 million (2020) | |
Number of employees | 2,800 (2019) |
| Website | bergamin |
Erasmo Bergamin s.p.a., commonly known as Bergamin, is a Montecaran fashion house and luxury brand which designs, manufactures, and retails clothing and accessories. Its range includes haute couture and ready-to-wear apparel, leather goods and shoes, watches, jewelry, and eyewear.
History
Brands
Erasmo Bergamin
Studio Bergamin
Bergamin Strada
Advertising
Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer Addia Fico, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor.
Controversy
Vegans and others in the animal-rights movement have long protested Bergamin's use of fur and leather, some of which is sourced from exotic animals like crocodiles and pythons. Critics allege that these materials are inhernently cruel and that their sourcing endangers and exploits workers in the developing world.