Tempra

Tempra Automobile AK

File:Tempra.png The old logo of Tempra AK
Former type	Public limited company, now subsidiary of Vostgavan
Traded as	LYK:T
Industry	Transport manufacturing
Fate	Merged into Vostgavan
Successor	Vostgavan
Founded	1917
Defunct	2001
Headquarters	Lyksdal, Stanmer , Vyvland
Area served	Vyvland
Key people	Arnod Havelo (Chairman) Amadayev Kishno (CEO)
Products	Automobiles
Revenue	µ1.1 billion (US$3 billion)
Number of employees	2,000 in Lyksdal; other production controlled by Vostgavan

Tempra is a car manufacturer based in Lyksdal, Vyvland, subsidiary to Luziycan car company Vostgavan, who bought it out in a highly controversial deal in 2001. Prior to this, the company was Vyvland's largest car manufacturer.

History

Pre-merger

Tempra was founded by friends Jorj Temensen and Jeerd Praden in 1917, after they agreed to turn their pasttime of working with cars into a serious business. Their first model, the Tempra A, was produced at a small factory in the western suburbs of Lyksdal, where manufacturing has remained ever since. After the phenomenal success of the first car, Tempra had become one of Vyvland's largest car manufacturers, and capitalised on this by launching the Tempra II in 1930. Despite interruption due to the Vyvlander Civil War, subsequent models were released from 1942 onwards.

The period from 1940 to 1970 was something of a golden age for Tempra, who for much of the period were the largest car manufacturing company in Vyvland. The Tempra Viy was Vyvland's best-selling car ever, with more than 7 million units sold. However, industrial action and the increasing cost of labour in Vyvland began to force the company's operations to shrink or move overseas.

Although the company struggled somewhat in the 1980s and 1990s, it stayed as a dominant force in vehicle manufacturing. Problems only arose when it started to expand into foreign markets, such as its logo, which bore striking similarity to that of the Luziycan car company Oyez; the only difference was the direction of the arrow. These logos resulted in a long and complex lawsuit in Luziyca, which had the double effect of massively decreasing sales and incurring very significant legal costs for Tempra. This led to the company halting production and making redundant thousands of workers, before the company was salvaged by Vostgavan, who also owned the Oyez brand.

Post-merger

File:NewTempralogo.png

Tempra logo adopted 2001

Although initially the 'rescue' by Vostgavan was welcomed, over time it became much more controversial. After Vostgavan increased its share beyond 50%, Tempra began shrinking its Vyvlander operations and moving some to other countries, including Luziyca, while many of the remaining employees were forced to accept tougher working and pay conditions.

In 2001, talk of a full buyout by Vostgavan surfaced. Although the buyout was widely disliked in Vyvland, the government at the time reportedly had "no way of stopping" Vostgavan from taking over Tempra, as no competition laws were broken. However, the incident reflected badly on the then Business and Trade minister Argys Inde-Swurt, who was replaced by Kurt Blymont after the deal had gone through in August 2001.

The buyout immediately saw the CEO and Chairperson of Tempra's contracts terminated and replaced by their equivalents in Vostgavan. Significant plans were made to move whole areas of the company out of Lyksdal, and in 2003, the Pajriot was the last care to be made entirely in Vyvland. To compensate for general dislike of the company, Tempra's advertising during thsi period emphasised the cars' Vyvlander origins, and often showed workers in the Lyksdal plant.

However, upon the election of the Selengborg administration in 2005, restrictions were placed on the company, preventing it from cancelling any more Vyvland operations, mandating a minimum quota of production in Vyvland and imposing tariffs on the import of car parts from Luziyca. During this period, Vostgavan and Tempra formed complicated fronts to minimise the effects of these decisions, although output remained relatively stable in Lyksdal during the period.

In 2009, Vostgavan announced its plans to buy stakes in other Vyvlander car companies such as VMK, but stricter competition laws meant this was unfeasible. 2011 saw a major brand change in the way Tempra cars were marketed; as the buyout was no longer fresh in memory, it was decided that the company should change from one primarily supplying the working class to one more geared around families and professionals. To complement this move, three new cars were launched in 2011; the Esportive, Excelsior and Mercury.

Models

Tempra was well-known for its long-running model lines before its takeover.

• Tempra A (1920-1936)
• Tempra II (1930-1949)
• Tempra 3 (1942-1950)
• Tempra 4 (1945-1962)
• Tempra Vur (1950-1964)
• Tempra F (1963-1974)
• Tempra Viy (1970-1990)
• Tempra XV (1982-1993)
• Tempra Vloig (1992-1999)
• Tempra Masjre (1993-1997)
• Tempra SRA (1994-2000)

Since Tempra's takeover, the brand's change in identity has resulted in more English-named cars, and an overall change in the product types.

• Tempra Niy (1999-2003)
• Tempra Grand (1999-2009)
• Tempra Emergence (1999-2006)
• Tempra Pajriot (2001-2002)
• Tempra Cordillera (2002-2011)
• Tempra Liberator (2003-2008)
• Tempra Parliament (2005-2009)
• Tempra Quality (2006-2011)
• Tempra Ally (2008-present)
• Tempra Esportive (2011-present)
• Tempra Excelsior (2011-present)
• Tempra Mercury (2011-present)