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| {{Infobox event | | {{Infobox musical artist |
| | title = The New Gals | | | honorific_prefix = |
| | image = Post-Truth band2.jpg | | | name = Alina Kosova |
| | image_size = 200px<!-- |image_upright= is preferred for most cases, see WP:IMGSIZE --> | | | honorific_suffix = |
| | image_upright = | | | image = Liza1.jpg |
| | image_alt = | | | image_upright = |
| | caption = The arrest of the band [[Post-Truth]] is believed to mark the beginning of the Novyye Chuvikhi movement. | | | image_size = 250 |
| | native_name = Новые Чувихи | | | landscape = <!-- yes, if wide image, otherwise leave blank --> |
| | native_name_lang = {{wpl|Russsian}} | | | alt = |
| | english_name = The New Gals | | | caption = Liza performing in 2021 |
| | time = 2017 - ''present'' | | | background = solo_singer |
| | duration =
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| | date = <!-- {{start date|YYYY|MM|DD}} or {{start and end dates|YYYY|MM|DD|YYYY|MM|DD}} --> | | | native_name_lang = |
| | venue = | | | birth_name = Алина Косова |
| | location = [[Cosacakaya]] | | Alina Kosova |
| | coordinates = <!-- {{coord|LAT|LON|region:XXXX_type:event|display=inline,title}} --> | | | alias = Лера |
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| | | birth_date = {{Birth date and age|2001|01|23}} |
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| | cause = rising authoritarianism of [[Cyrene III, High Archduchess of Cosacakaya]] <br> aftermath of [[2018 Cosacakaya Constitutional Crisis#Black_Thursday|Black Thursday]] <br> [[Cyrene III, High Archduchess of Cosacakaya#Political_beliefs|growing social conservatism]] in Cosacakaya
| | | death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} (death date first) --> |
| | motive = | | | death_place = |
| | target = | | | genre = {{wpl|indie rock}}, {{wpl|pop}}, [[Novyye Chuvikhi]] |
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| | | occupation = musician |
| | budget = | | | instrument = Guitar, keyboard and ukulele |
| | patron = <!-- or |patrons= -->
| | | years_active = <!-- YYYY–YYYY (or –present) --> 2017 - ''present'' |
| | organisers = <!-- or |organizers= -->
| | | label = {{wpl|music label|Cosacakayan Modern Music Group}} |
| | filmed_by = | | | associated_acts = [[Reeztochka]] |
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| }} | | }} |
| '''Новые Чувихи''' (''Novyye Chuvikhi'') or (''new gals''), is a term coined by [[Sergey Abdrazakov]]<ref name="MediaZone">[https://forum.nationstates.net ": What is Novyye Chuvikhi?"]. ''Media Nation''. 05 June 2019. Retrieved 14 July 2023.</ref> to describe a predominately female {{wpl|Feminism|feminist}} and {{wpl|anti-establishment}} cultural phenomenon in the [[Cosacakayan Music]] Industry. The conception of the genre emerged in the early 2010 amongst several {{wpl|Third-wave feminism|feminist}} {{wpl|music}} {{wpl|collective|collectives}} to protest [[Cyrene III, High Archduchess of Cosacakaya#Heir_apparent|policies of Cyrene]] and slowly became more popular with the adoption of the style by mainstream artists such as [[Reeztochka]] and [[Alina Kosova]].
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| Novyye Chuvikhi is made up of a diverse {{wpl|Music genre|range of music genres}} and defies easy categorisation. Instead what unites most artists in the genre is their {{wpl|musical lyrics|lyrics}} speaking of {{wpl|political activism}}, {{wpl|Third-wave feminism|feminism}}, and a rebellion against the [[Cyrene III, High Archduchess of Cosacakaya#Political_beliefs|establishment]]. Originating as a {{wpl|Social movement|social response}} to [[2018 Cosacakayan Constitutional Crisis|2018 Constitutional Crisis]], the genre has since evolved into a distinct {{wp|musical genre|genre}} of {{wpl|popular music|popular music in Cosacakaya}} that blurs the line between {{wpl|political activitism}} and {{wpl|music|musical performance}}. Many artists have embraced it in order to challenge {{wpl|societal norms}} and [[Cyrene III, High Archduchess of Cosacakaya#Domestic_Policies|polices of Cyrene]] through their music. Despite government attempts at {{wpl|censorship}}, Novyye Chuvikhi continues to be the {{wpl|Music genre|most popular music genre}} in [[Cosacakaya]].
| | '''Alina Kosova''' ({{Lang-ru|link=|Алина Косова}}) known professionally as ''Лера'' (born 23 January 2001) |
| == History ==
| | == Early life == |
| === Origins ===
| | Alina Kosova was born on 23 January 2001 - the only child of Alyona, a doctor, and Alexander, a construction worker. According to the singer during an interview with {{wpl|Lifestyle journalism|What's New!}}, for as long as she could remember, loved everything to do with singing and music. At the age of four her parents tried to send her to [[Osti Royal Academy of the Arts]], but were forced withdraw her from the musical school because of {{wpl|bully|bullying}} and Alina constantly being made fun of by her classmates due to her {{wpl|speech impediment}}. Continuing the to study music at home with private tutor, she started to experiment with different genres and develop her signature style. It was only at the age of 14, that she was finally able to overcome it with the help of psychologists and the support of her parents. |
| [[File:Post-Truth band.jpg|thumb|right|200px|The arrest of [[Post-Truth]] sparked outrage in the music community.]]
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| The roots of Novyye Chuvikhi can be traced back to 2011 as an underground {{wpl|Subculture|subculture}} in many urban areas among disillusioned youth in response to the changing national politics in [[Cosacakaya]] and sexism in the [[Cosacakaya#music|music scene]] in Cosacakaya. Centered in major cities like [[Osti]], [PLACEHOLDER] and [PLACEHOLDER], several {{wpl|Third-wave feminism|feminist}} {{wpl|music}} {{wpl|collective|collectives}} were formed and took advantage of the {{wpl|underground music|underground music scenes}} vent their frustrations about the situation in [[Cosacakaya]].
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| their {{wpl|feminism|feminist beliefs}}
| | According to the singer, her musical journey officially began when she joined a local music group in March 2015. |
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| growing dissatisfaction and artistic dissent among female musicians
| | == Career == |
| | === 2018: Start of career === |
| | === 2019 - 2021: rise in popularity === |
| | Alina's big break came on 25 June 2019, when she released the song ''Влюбился в другую'' (Fell in Love with an another) on {{wpl|social media}} |
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| The arrest of the band Post-Truth is believed to mark the beginning of the Novyye Chuvikhi movement.
| | === 2022 - present: ''Батареи'' === |
| | [[File:Liza3.jpg|thumb|right|200px|Liza talks about her new album on the show {{wpl|radio|Radio New}}.]] |
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| The name was coined by [[Sergey Abdrazakov]] <ref name="MediaZone">[https://forum.nationstates.net ": What is Novyye Chuvikhi?"]. ''Media Nation''. 05 June 2019. Retrieved 14 July 2023.</ref> to make fun of new, mostly female, artists.
| | == Musical style == |
| | [[File:Liza2.jpg|thumb|left|220px|Liza told {{wpl|Lifestyle journalism|What's New!}} that her music video [[Alina Kosova#Singles|Влюбился в другую]] was inspired by [[Reeztochka#Public_image_and_impact|Reeztochka]].]] |
| | Liza's musical style fuses traditional Cosacakayan sounds with contemporary genres |
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| === Role of Black Thursday ===
| | Liza has expressed admiration for [[Reeztochka]]'s storytelling abilities in her music videos and her willingness to tackle complex themes in her music. While writing her hit song "[[Alina Kosova#Singles|Влюбился в другую]] ," Liza told {{wpl|Lifestyle journalism|What's New!}} that she wanted to infuse the video with a narrative depth reminiscent of Reeztochka's song ''[[Reeztochka#Ministry_of_Justice_Investigation|Run, run, run]]''. |
| [[File:Nadezhda_Tolokonnikova_(2012-02-04;_Denis_Bochkarev).jpg|thumb|left|150px|[[Marija Tolokonnikova]] is considered the mother of Novyye Chuvikhi.]] | |
| * mass arrests of future Novyye Chuvikhi
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| * meet in prison and form music collectives
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| * inspires others to sing protest songs
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| === Into the Mainstream 2019 - 2021 === | | == Personal Life == |
| [[Dina Gyrdymova]]'s album [[Dina Gyrdymova##2019_-_2021_.D0.A1.D1.82.D0.B5.D1.80.D0.B2.D0.BE.D0.B7.D0.BD.D0.BE.D1.81.D1.82.D1.8C_.26_Broken_Records|Стервозность]] played a pivotal role in propelling the Novyye Chuvikhi genre into mainstream Cosacakayan music. Released in March 2020, the album was a catalyst for introducing the new genre's distinctive style and rebellious lyrical elements into the popular imagination of the [[Cosacakaya#music|music scene in Cosacakaya]]. Despite being significantly different from her previous album, it is considered Gyrdymova's best work by critics and won a vote for her best album by fans. That year, the album surprisingly won {{wpl|Music award|Album of the Year}} during the {{wpl|music award|2020 Cosacakaya Music Awards}} ahead of albums such as [PLACEHOLDER] and [PLACEHOLDER].
| | Liza's public image is known for her deep sense of family and religiosity on {{wpl|social media|her public social accounts}}. She often credits her family's unwavering support as a driving force behind her success and reportedly bought them an expensive house in [[Osti]] in 2021. After winning the the {{wpl|Music award|Best Song of the Year}} during the {{wpl|music award|2022 Cosacakaya Music Award}}, she dedicated it towards her parents - famously bringing them on stage in tears. |
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| [[Dina Gyrdymova|Dina]] shocked the music industry during her acceptance speech by telling the crowd ''"Я - новая чувиха"'' (''I'm a new gal'' ) after her win during the {{wpl|music award|2020 Cosacakaya Music Awards}}. In her music video [PLACEHOLDER], images associated with Novyye Chuvikhi provoked backlash from the {{wpl|right wing|conservatives}} for it's anti-Cosacakayan rhetoric and explicit lyrics. Despite this, {{wpl|music video|the video}} trended on popular {{wpl|social media|Cosacakayan social media platforms}} for days and the hashtag ''#I_am_a_Novyya_Chuvikha'' was trending for nearly two weeks afterwards. Not only did [[Dina Gyrdymova##2019_-_2021_.D0.A1.D1.82.D0.B5.D1.80.D0.B2.D0.BE.D0.B7.D0.BD.D0.BE.D1.81.D1.82.D1.8C_.26_Broken_Records|Стервозность]] resonated with her fans but also inspired many others smaller artists to adopt the style into their music.
| | Liza is also actively involved in {{Wpl|philanthropic events}} and her involvement in several charities. During interviews, she has spoken how it's important for celebrities' to use it their {{wpl|popular culture|celebrity}} in order to make a positive impact on society. She actively participates in raising money for {{wpl|charity|Feed the Children Foundation}} that provides free school lunches to underprivileged schoolchildren and used her position in the public eyes to raise awareness about important social and humanitarian issues. |
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| In 2021, singer [[Reeztochka]] surprised the nation and became a trailblazer by being the first major, mainstream artist to adopt the Novyye Chuvikhi style following her public split with {{wpl|Iosif Prigozhin|Nikolay Ipjian}} and {{wpl|Music industry|Cosacakayan Modern Music Group}}. Her hit song, [[Reeztochka#Ministry_of_Justice_Investigation|Беги, беги, беги]] marked a turning point in [[Reeztochka#2021_-_present:_.D0.9D.D0.B0.D1.88.D0.B0_.D0.BB.D1.8E.D0.B1.D0.BE.D0.B2.D0.BD.D0.B8.D1.86.D0.B0|her career]] as it marked the first time she incorporated Novyye Chuvikhi's style of {{wpl|anti-establishment}} {{wpl|Social criticism|societal critic}} and {{wpl|Political criticism|political commentary}}. This move by [[Reeztochka]] is widely agreed to mark the genre's acceptance into the broader musical landscape of [[Cosacakaya]] and the start of a so-called second-wave of Novyye Chuvikhi.
| | Liza was in a long-term {{wpl|on-again, off-again relationship}} with her classmate [PLACEHOLDER] who she met and started dating as a teenager at her local music group. In an interview on {{wpl|Late-night talk show|late-night with Alexy}}, Liza stated that some of her songs including "Sorry My Dear", "Here We Go Again", and "What Do You Mean?" are about her relationship with [PLACEHOLDER]. In October 2020, Liza confirmed her relationship with music executive [PLCEHOLDER]. The following year she announced her engagement to [PLACEHOLDER] on {{wpl|social media}} and they were married on December 22, 2021, in her grandparent's ancestral village in the south of Cosacakaya. |
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| In that year, critics noted a Novyye Chuvikhi wave as dozens of songs adopting the lyrical style being released and many other artists and bands signaling their support for this new kind of genre. [[Alina Kosova]] emerged as the face of second-wave of ''Novyye Chuvikhi'' after the release of her hugely successful album [PLACEHOLDER]. Albums and singles written by Novyye Chuvikhi earned multiple nominations and won several awards from 2021 to 2022 - including sweeping the nominations for Best Song of the Year and Album of the Year during the {{wpl|music award|2021 Cosacakaya Music Awards}}.
| | == Discography == |
| | | === Studio albums === |
| === Modern Day === | | * [Album 1 Title] (Year) |
| [[File:Nat12.jpg|200px|thumb|right|[[Natalya Kovicha]] is considered the latest popular Novyya Chuvikha.]]
| | * [Album 2 Title] (Year) |
| Today Novyye Chuvikhi continues to remain extremely popular in [[ Cosacakaya]] - with Novychuvikhi songs consistently reaching top of the charts. Many of Novyye Chuvikhi are considered some of the most famous people in Cosacakaya and {{wpl|celebrity|enjoy enormous influence}} over {{wpl|popculture}}. It has significantly impacted the Cosacakayan music scene, influencing not only content but also the industry's gender dynamics. Female artists aligned with this movement have gained significant influence and power, challenging the traditionally male-dominated music industry.
| | * [Album 3 Title] (Year) |
| | | === Collaborations === |
| However, it's rise and continuing popularity has sparked a {{wpl|Culture war|culture war}} between the [[Cyrene III, High Archduchess of Cosacakaya#Political_beliefs|socially conservate government]] and the Novyye Chuvikhi movement. In recent years, self-identified Novyye Chuvikhi artists and bands have faced far greater scrutiny from the authorities. Several Novyye Chuvikhi artists have complained about harassment from the police and {{wpl||censorship|government censorship}} on [[Cosacakayan Broadcasting Corporation|Cosacakayan radio and television]]. [[Dina Gyrdymova]] spoken on {{wpl|social media}} about facing a {{wpl|Blacklisting|blacklisting}} at government owned venues and arenas. Clashes between Novyye Chuvikhi and the government recently resulted in the [[Reeztochka#Photo_With_Opposition_Flag|arrest]] of music star [[Reeztochka]].
| | * 2023 - [NAME] |
| | | === Singles === |
| In spite of government attempts at censorship, the Novyye Chuvikhi style has continued to have a significant impact on several up and coming female music stars in [[Cosacakaya]]. A so-called Novyye Chuvikhi third-wave has emerged in spite of government repression since 2022 - often by-passing {{wpl|Blacklisting|blacklisting}} through {{wpl|social media}} and {{wpl|Youtube|video streaming platforms}}. Some of the most up and coming third-wave artists include [PLACEHOLDER], [[Galata]] and [[Maybe Girl]]. [[Natalya Kovicha]] is viewed as the queen of Novyye Chuvikhi through her enormous following on her {{wpl|social media|social media plaforms}}. Her songs regularly trend and she is placed Xth for musicians whose songs were most often used by users in their videos.
| | * "[Single 1 Title]" (Year) |
| == Impact == | | * "[Single 2 Title]" (Year) |
| Novyye Chuvikhi is made up of a diverse {{wpl|Music genre|range of music genres}} and it defies easy categorisation, as artists experiment with various musical elements and genres. Many notable Novyye Chuvikhi artists belong to a wide range of musical genres - being {{wpl|pop music|pop artists}} from all-female {{wpl|heavy metal|heavy metal bands}} to artists like [[Alina Kosova]], who fuse traditional Cosacakayan sounds with contemporary genres. As a result, critics have struggled to firmly identify what the genre Novyye Chuvikhi is and it often changes wildly - even among self-identified Novyye Chuvikhi.
| | * "[Single 3 Title]" (Year) |
| | | * "[Single 4 Title]" (Year) |
| What unites Novyye Chuvikhi artists is characterised by their venturing into {{wpl|politics}} and {{wpl|Social criticism|societal critic}}, feminist ethos, {{wpl|anti-establishment}} stance, and a commitment to social change in their lyrics and public image. <ref name="Метод">[https://forum.nationstates.net ": Novyye Chuvikhi is changing the nation - Veronika Nikulshina"]. ''Метод''. 22 July 2022. Retrieved 24 June 2023.</ref> Artists associated with this movement often address political and social issues, gender equality, and advocate for justice. For many noteworthy Novyye Chuvikhi, they thrive on the principles of empowerment, autonomy, and the dismantling of systemic barriers.
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| According to feminist writer {{wpl|Feminist literature|Natia Durova}}, <ref name="The Nation">[https://forum.nationstates.net ":Новые Чувихи - будущий нашa"]. ''The Nation''. 22 October 2021. Retrieved 24 October 2023.</ref>
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| at its core, Novyye Chuvikhi embodies a fervent feminist ethos and an unyielding anti-establishment stance. Artists associated with this movement utilize their craft as a powerful tool for {{wpl|socio-political commentary}}, challenging traditional norms, and advocating for {{wpl|gender equality}}, {{wpl|gender justice}}, and societal change. By including lyrics which comment on these issues, Novyye Chuvikhi deliberately blends the line between {{wpl|poltical action}} and {{wpl|song writing}}.
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| The most agreed upon definition of what makes the {{wpl|music genre|Novyye Chuvikhi genre}} is by the mother of the movement [[Marija Tolokonnikova]]. The music produced can be any {{wpl|music genre|genre}} and by {{wpl|music artist}}, but is the message of {{wpl|political activism}}, {{wpl|Third-wave feminism|third-wave feminism}}, and a rebellion against the [[Cyrene III, High Archduchess of Cosacakaya#Political_beliefs|growing social conservatism]] in Cosacakaya is what makes a song writer apart of the Novyye Chuvikhi movement. For the Novyye Chuvikhi banner is characterized by its boldness, addressing social issues, and challenging the status quo.
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| === Splinter Novyye Chuvikhi Groups === | |
| [[File:Amanda_Palmer,_Auckland,_1.jpg|150px|thumb|left|An early member of the movement, [[Kaia]] has been a critic of {{wpl|mainstream media|mainstream Novyye Chuvikhi Groups}}.]]
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| With Novyye Chuvikhi entering {{wpl|mainstream media|mainstream Cosacakayan}} {{wpl|pop culture}} in 2019, the movement started to become severely splintered between those supporting this shift and those against. Many older members within the movement have the strong belief that mainstream media has distorted Novyye Chuvikhi's message and misrepresented their image. They feel that the radical political aspects of Novyye Chuvikhi have been subverted by the likes of the [[Natalya Kovicha]] and their {{wpl|captialism|cleaned-up, consumerist image}} designed for {{wpl|mass market}} consumption rather than challenging the status-quo.
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| Performers like [[Kaia]] have complained on {{wpl|social media}} how so-called third-wave Novyye Chuvikhi artists and groups are more interested in "{{wpl|Music industry|selling records}} and being {{wpl|celebrity|famous}} than fighting the [[Cyrene III, High Archduchess of Cosacakaya#Political_beliefs|fascism]]." She has also criticized the rise of {{wpl|Girl power|girl power message}} by artists such as [PLACEHOLDER] as puppets of {{wpl|consumerism}} and {{wpl|big business}}. Expressing the fact that it is impossible for the Novyye Chuvikhi movement to become a truly revolutionary social movement if it's been co-opted by {{wpl|consumerism|consumerists}}.
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| Many of the activists involved in early growth of Novyye Chuvikhi are still active and continue to release politically charged music and carrying out {{wpl|guerrilla gigs}} in symbolically important public places. [[Post-Truth]] is particular have been arrested several times for their performances and provocative {{wpl|music videos}} explicatively calling out the [[Cyrene III, High Archduchess of Cosacakaya|Monarchy]]. Moreover, since their arrest in 2014, the collective has grown to around a dozen performers and close to 20 people who handled the technical work of {{wpl|content creation}} and shooting and editing their music videos
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| In 2022, [[Marija Tolokonnikova]] founded the {{wpl|electro music|electro}}-{{wpl|feminism|feminist}} post-punk protest {{wpl|Collective|music collective}} group [NAME] and released album [PLACEHOLDER]. The controversy surrounding the album and it's depiction of the [[Cyrene III, High Archduchess of Cosacakaya|High Archduchess]] provoked backlash and her subsequent arrest later that year. Perhaps most prolific of all is {{wpl|Powerviolence|powerviolence band}} [PLACEHOLDER], releasing seven albums from 2016 to 2023.
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| == Other cultural impacts == | |
| === Social Media ===
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| Since the late 2010s and early 2020s, the rise of Novyye Chuvikhi has been driven by the growing {{wpl|internet}} and {{wpl|social media}} use in [[Cosacakaya]] - allowing the movement to avoid {{wpl|censorship|government censorship}} typically employed in satellite broadcasts and {{wpl|radio}}. This has allowed Novyye Chuvikhi artists to reach both a local and global audience and to communicate readily with their fans. This has allowed many artists associated with the movement to galvanize support for their causes not just to {{wpl|youth|Cosacakayan youth}}, but also an international audiences.
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| Social media platforms provided a space for Novyye Chuvikhi artists to engage in {{wpl|political activism}} and {{wpl|political movement|organise}} against the conservative government's backlash and attempts at oppression. [[Dina Gyrdymova]] frequently using her {{wpl|social media|social media presence}} to speak out against {{wpl|censorship}} and {{wpl|blacklisting}} by the [[Cosacakaya]]n government. Whereas [[Reeztochka]] has used her [[Reeztochka#Political_Activism|celebrity]] to engage her audience in important {{wpl|political issues}} and urged them to share their experiences about issues such as {{wpl|rascism}}, {{wpl|Homophobia|homophobia}}, and {{wpl|discrimination}}. Most notably, she urged her fans to vote against pro-government candidates during local elections and raising money for bailout arrested activists.
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| The movement's visual aesthetics include bold rebellious graphics, feminist symbols, and anti-establishment imagery. The widespread sharing of Novyye Chuvikhi's visual content on platforms like [PLACEHOLDER] has contributed to the movement's popularity - with memes associated with Novyye Chuvikhi artists being the most widely shared content in Cosacakaya. Many of the visual aesthetics adopted by Novyye Chuvikhi artists and band have played a significant role in allowing it {{wpl|viral|trend}} on popular social media platforms and has allowed many third-wave Novyye Chuvikhi to gain popularity on {{wpl|social media}} - the most notable example being [[Natalya Kovicha]] viewed as the queen of Novyye Chuvikhi only because of her enormous {{wpl|online celebrity|online following}}.
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| [[File:Novyye Chuvikhi fashion.jpg|150px|thumb|left|{{wpl|internet personality|Influencer}} {{wpl|Influencer|Rita Kurachyova}} dressed in the Novyye Chuvikhi style]]
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| === Fashion ===
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| Novyye Chuvikhi has made a significant impact on the world of {{wpl|fashion}} in [[Cosacakaya]] and has been credited with being the strongest influencer of {{wpl|youth|youth fashion trends}} in the country. One of the primary ways Novyye Chuvikhi artists and bands have significantly impacted fashion is by challenging traditionally conservative {{wpl|gender norms|gender norms}} in [[Cosacakayan]] and encouraging fans to embrace self-expression through fashion. [[Galata]] is the most public Novyya Chuvikha to openly reject {{wpl|Feminine beauty ideal|traditional views of femininity}} in [[Cosacakaya#Culture|Cosacakayan culture]] and frequently embrace a more {{wpl|Gender neutrality|gender fluid}} fashion.
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| The Novyye Chuvikhi band members often wear unconventional and {{wpl|Avant-garde|avant-garde outfits}} which deliberately blur the lines between traditional {{wpl|Masculinity|male}} and {{wpl|Femininity|female fashion}}. While not adopted by more mainstream {{wpl|popular culture}} like [[Reeztochka]] and [[Alina Kosova]], many more {{wpl|guerrilla gigs|radical}} and less mainstream artists encourage their fans to embrace {{wpl|Rule 63|gender swapping}} and wear {{wpl|Masculinity|male fashion}}.
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| [[Tanny Popova]] embrace of the movement has influenced her [[Tanny_Popova#public_image|public image]] in breaking from stereotypical feminine attire and established a {{wpl|Tomboy|mixed-gender style}} in much of her [[Tanny_Popova#Discography|of music]] - encouraging her fans to adopt an {{wpl|Androgyny|androgynic style}} and unconventional outfits with a rebellious image. Artists like [[Post-Truth]] and [[Kaia]] have even more radical {{wpl||counter-culutre|counter cultural}} identity to their public images - rejecting mainstream fashion conventions and instead are frequently seen having {{wpl|short hair}} and messy makeup.
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| The movement's rise in the {{wpl|fashion|fashion world}} has also challenged unspoken social issues affecting {{wpl|youth|Cosacakayan youth}} including {{wpl|sexual harassment}}, {{wpl|body positivity}}, and mental health. {{wpl|Influencer|Rita Kurachyova}} praised the Novyye Chuvikhi {{wpl|youth movement|fashion rebellion}} and how it has opened up a conversation about {{wpl|Body image|body image issues}} in [[Cosacakaya]]. Adding that their fashion has exposed long standing issues about the representation and treatment of models and how the [[Fashion in Cosacakaya|fashion in Cosacakaya]] fails the promote a healthy body image to young girls.
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| == Ideology ==
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| [[File:Tanny Popova1.jpeg|200px|thumb|right|[[Tanny Popova]] described Novyye Chuvikhi as the greatest thing to happen to the [[Cosacakaya#Music|Cosacakayan Music Industry]].]]
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| From 2018 onwards, Novyye Chuvikhi has since emerged as a symbol of resistance against {{wpl|authoritarianism}} as a response to the [[2018 Cosacakayan Constitutional Crisis|2018 Constitutional Crisis]] and the ensuing hardline response by [[Cyrene_III,_High_Archduchess_of_Cosacakaya#Black_Thursday|Cyrene]] in [[Cosacakaya]] against the [[Cosacakayan Movement For Democracy]]. Its growth as a medium for social change lead some analysts to describe Novyye Chuvikhi as the primary {{wpl|Opposition (politics)|political oppositional movement}} in [[Cosacakaya]]. While clashes between the artists associated with Novyye Chuvikhi and the central government has resulted in others calling the movement the last {{wpl|Opposition (politics)|organised opposition}} against [[Cyrene III, High Archduchess of Cosacakaya|High Archduchess Cyrene]] left in [[Cosacakaya]].
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| Unlike the [[Cosacakayan Movement For Democracy|CMD]], there isn't a central ideology of most Novyye Chuvikhi artists, with various musicians associated with the movement saying that beliefs ranged from {{wpl|anarchism|anarchists}} and {{wpl|Neoliberalism|neoliberals}} to {{wpl|Social liberalism|liberal left}}, but that all were united by {{wpl|political activism}}, {{wpl|Third-wave feminism|feminism}}, {{wpl|anti-authoritarianism}} and opposition to [[Cyrene III, High Archduchess of Cosacakaya|Cyrene]]. According to [[Marija Tolokonnikova]], artists associated with the movement are united by {{wpl|feminism}}, {{wpl|anti-authoritarianism}} and opposition to the [[Cyrene III, High Archduchess of Cosacakaya|establishment]], whom members regard as continuing the "aggressive politics" of the {{wpl|patriarchy}}.
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| Many other Novyye Chuvikhi members, most notably [[Reeztochka#Support_of_LGBTQ_Rights|Reeztochka]], are outspoken in their support of {{wpl|LGBT rights}} in [[Cosacakaya]] and openly oppose the [[Cyrene_III,_High_Archduchess_of_Cosacakaya#Anti-LGBT_policies|anti-LGBT policies of High Archduches Cyrene III]].
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| === Lyrical Themes ===
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| The lyrical themes of Novyye Chuvikhi tackle topics such as:
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| * Women's rights and feminism
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| * Political corruption and authoritarianism
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| * Social inequality and injustice
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| * Sexism and gender-based violence
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| * LGBTQ+ rights and acceptance
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| == Criticism ==
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| [[File:Пошлая_Молли_на_фестивале_Маятник_Фуко_в_СПб_(07.09.2019)_(1).jpg|thumb|200px|right|[PLACEHOLDER] called out ''Novyye Chuvikhi'' for excluding male artists.]]
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| One of the oldest criticism of Novyye Chuvikhi has been continuous accusations of discrimination and {{wpl|Cancel culture|shunning}} by its {{wpl|Cult following|fanbase}} against male artists attempting to adopt the style. During the 2022 {{wpl|music award|Cosacakaya Music Awards}} [PLACEHOLDER] gave a speech criticising Novyye Chuvikhi for excluding male artists. [PLACEHOLDER] criticized Novyye Chuvikhi artists like [[Dina Gyrdymova]] and [[Kaia]] for being too focused on shock value rather than pushing for social change by excluding of male voices from the movement. Other critics argue that they rely on controversial imagery and lyrics to gain attention, rather than tackling issues in a meaningful way. Many other male artists have complained that their attempts to write Novyye Chuvikhi song were met with resistance from the community - leading to some criticised it of of being {{wpl|Sexism|exclusionary towards}} male artists and fans.
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| Another major criticism of Novyye Chuvikhi has been for its lack of diversity and underrepresentation of ethnic minority within the movement. Despite its feminist and anti-establishment believes, a study conducted by the {{wpl|university|Southwest University of Osti}} found that genre largely features [[Cosacakayans|white]] and {{wpl|Passing (racial identity)|white passing}} artists. These issues has been called out by artists like [[Kaia]] and [[Marija Tolokonnikova]] who complain that "Novyye Chuvikhi was created as a way to protest policies of Cyrene and challenge societal norms," but now has become "increasingly {{wpl|consumerism|commercialized}} with mainstream artists such as [[Natalya Kovicha]] and their {{wpl|captialism|cleaned-up, consumerist}} {{wpl|White savior|white savior image}} designed for {{wpl|mass market}} consumption" rather than challenging the [[Cyrene III, High Archduchess of Cosacakaya#Political_beliefs|status-quo]]. Several {{wpl|Siberian Tatars|North Lipkan}} groups have complained that {{wpl|Tatar|Lipkan artists}} face systematic discrimination among the Novyye Chuvikhi movement - with fewer than 10% of Novyye Chuvikhi artists or bands being of {{wpl|Tatar|Lipkan ancestry}}.
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| Others close to the government of [[Cyrene III, High Archduchess of Cosacakaya]] and [[Cyrene III, High Archduchess of Cosacakaya#Allegations_of_fostering_a_cult_of_personality|her supporters]] have been the strongest critics of the movement and argue that its imagery and lyrics in the music are crossing important moral boundaries. [[Andrei Batunin]] has complained that many of Novyye Chuvikhi lyrics risks eroding the {{wpl|Christianity|Christian cultural heritage and identity}} of the [[Cosacakayans|Cosacakayan people]]. While [[Yuri, Grand Prince of Mazyr|First Minister Yuri Grand Prince of Mazyr]] has frequently told reporters of the need to actively support measures to suppress it in [[Cosacakaya|the country]] and "restore public trust in {{wpl|National conservatism| traditional family structures and values}} of [[Cosacakaya]]. According to writer {{wpl|Feminist literature|Natia Durova}}, <ref name="The Nation">[https://forum.nationstates.net ":Новые Чувихи - будущий нашa"]. ''The Nation''. 22 October 2021. Retrieved 24 October 2023.</ref> this reaction by the government was due to fears that the popularity of anti-Cyrene figures like [[Reeztochka#Political_Activism|Reeztochka]] would build a {{wpl|political movement|a political base}} which could threaten her reign.
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| == Notable Novyye Chuvikhi ==
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| [[Marija Tolokonnikova]] is considered the mother of ''Novyye Chuvikhi'' and is the best known Novyya Chuvikha artist. However, numerous artists have emerged as key figures and influencers, contributing to its growth in [[Cosacakaya]]. Notable musicians within the movement include [[Reeztochka]], [[Alina Kosova]], and [[Natalya Kovicha]]
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| <gallery mode="packed">
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| File:Pushkaarrest.jpeg|{{center|[[Pushka]]'s {{wpl|protest music}} and arrest made her one first ''Novyye Chuvikhi''. Her actions inspired [[Dina Gyrdymova]] album [[Стервозность]].}}
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| File:Монеточка_за_клавишами_(концерт_Монеточки_в_А2).jpg|{{center|[[Reeztochka]] is considered to be one of the first mainstream ''Novyya Chuvikha''.}}
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| File:130487488_225925909121390_6056330983684126641_n-954x1024.jpg|{{center|[[Alina Kosova]] emerged as a second-wave ''Novyya Chuvikha'' after the release of her album [PLACEHOLDER].}}
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| </gallery>
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| == References ==
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