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The New Gals

The arrest of the band Post-Truth is believed to mark the beginning of the Novyye Chuvikhi movement.
Native name	Новые Чувихи
English name	The New Gals
Time	2017 - present
Location	Cosacakaya
Cause	rising authoritarianism of Cyrene III, High Archduchess of Cosacakaya aftermath of Black Thursday growing social conservatism in Cosacakaya

Новые Чувихи (Novyye Chuvikhi) or (new gals), is a term coined by [PLACEHOLDER] to describe a predominately female feminist and anti-establishment cultural phenomenon in the Cosacakayan Music Industry. Originating as a social response to 2018 Constitutional Crisis - it has since evolved into a distinct genre of popular music in Cosacakaya and become a platform for artists to challenge societal norms through their music.

History

Origins

The roots of Novyye Chuvikhi can be traced back to 2011 as an underground subculture in many urban areas among disillusioned youth. The

growing dissatisfaction and artistic dissent among female musicians

The arrest of the band Post-Truth is believed to mark the beginning of the Novyye Chuvikhi movement.

The name was coined by [PLACEHOLDER] to make fun of new, mostly female, artists.

Role of Black Thursday

Marija Tolokonnikova is considered the mother of Novyye Chuvikhi.

• mass arrests of future Novyye Chuvikhi
• meet in prison and form music collectives
• inspires others to sing protest songs

Into the Mainstream 2019 - 2021

Dina Gyrdymova's album Лох played a pivotal role in propelling the Novyye Chuvikhi genre into mainstream Cosacakayan music. Released in March 2020, the album was a catalyst for introducing the new genre's distinctive style and rebellious lyrical elements into the popular imagination of the music scene in Cosacakaya. Despite being significantly different from her previous album, it is considered Gyrdymova's best work by critics and won a vote for her best album by fans. That year, the album surprisingly won Album of the Year during the 2020 Cosacakaya Music Awards ahead of albums such as [PLACEHOLDER] and [PLACEHOLDER].

Dina shocked the music industry during her acceptance speech by telling the crowd "Я - новая чувиха" (I'm a new gal ) after her win during the 2020 Cosacakaya Music Awards. In her music video [PLACEHOLDER], images associated with Novyye Chuvikhi provoked backlash from the conservatives for it's anti-Cosacakayan rhetoric and explicit lyrics. Despite this, the video trended on popular Cosacakayan social media platforms for days and the hashtag #I_am_a_Novyya_Chuvikha was trending for nearly two weeks afterwards. Not only did Лох resonated with her fans but also inspired from other up and coming artists in what was later named a second-wave of Novyye Chuvikhi.

By 2021, singer Reeztochka surprised the nation and became a trailblazer by being the first major, mainstream artist to adopt the Novyye Chuvikhi style following her public split with  Nikolay Ipjian and  Cosacakayan Modern Music Group. Her hit song, Беги, беги, беги marked a turning point in her career

Modern Day

Natalya Kovicha is considered the latest popular Novyya Chuvikha.

Today Novyye Chuvikhi continues to remain extremely popular in Cosacakaya - with Novychuvikhi songs consistently reaching the top charts. Many of Novyye Chuvikhi are considered some of the most famous people in Cosacakaya and enjoy enormous influence over popculture. It has significantly impacted the Cosacakayan music scene, influencing not only content but also the industry's gender dynamics. Female artists aligned with this movement have gained significant influence and power, challenging the traditionally male-dominated music industry.

However, it's rise and continuing popularity has sparked a culture war between the socially conservate government and the Novyye Chuvikhi movement. In recent years, self-identified Novyye Chuvikhi artists and bands having greater harshment and scrutiny from the authorities. Several Novyye Chuvikhi artists have complained about censorship on Cosacakayan radio and televison. Dina Gyrdymova spoken on social media about facing a blacklisting at government owned venues and arenas. Clashes between Novyye Chuvikhi and the government recently resulted in the arrest of music star Reeztochka.

In spite of government attempts at censorship, the Novyye Chuvikhi style has had a significant impact on several up and coming female music stars in Cosacakaya. A so-called Novyye Chuvikhi third-wave has emerged in spite of government repression since 2022 - often by-passing blacklisting through social media and video streaming platforms. Some of the most up and coming third-wave artists include [PLACEHOLDER], Galata and Maybe Girl. Natalya Kovicha is viewed as the queen of Novyye Chuvikhi through her enormous following on her social media plaforms. Her songs regularly trend and she is placed Xth for musicians whose songs were most often used by users in their videos.

Impact

Novyye Chuvikhi is made up of a diverse range of music genres and it defies easy categorisation, as artists experiment with various musical elements and genres. Many notable Novyye Chuvikhi artists belong to a wide range of musical genres - being pop artists from all-female heavy metal bands to artists like Alina Kosova, who fuse traditional Cosacakayan sounds with contemporary genres. As a result, critics have struggled to firmly identify what the genre Novyye Chuvikhi is and it often changes wildly - even among self-identified Novyye Chuvikhi.

What unites Novyye Chuvikhi artists is characterised by their venturing into politics and societal critic, feminist ethos, anti-establishment stance, and a commitment to social change in their lyrics and public image. Artists associated with this movement often address political and social issues, gender equality, and advocate for justice. For many noteworthy Novyye Chuvikhi, they thrive on the principles of empowerment, autonomy, and the dismantling of systemic barriers.

According to feminist writer Natia Durova, at its core, Novyye Chuvikhi embodies a fervent feminist ethos and an unyielding anti-establishment stance. Artists associated with this movement utilize their craft as a powerful tool for socio-political commentary, challenging traditional norms, and advocating for gender equality, gender justice, and societal change. By including lyrics which comment on these issues, Novyye Chuvikhi deliberately blends the line between poltical action and song writing.

The most agreed upon definition of what makes the Novyye Chuvikhi genre is by the mother of the movement Marija Tolokonnikova. The music produced can be any genre and by music artist, but is the message of political activisms, third-wave feminism, and a rebellion against the growing social conservatism in Cosacakaya is what makes a song writer apart of the Novyye Chuvikhi movement. For the Novyye Chuvikhi banner is characterized by its boldness, addressing social issues, and challenging the status quo.

Reaction

Criticism

[PLACEHOLDER] called out Novyye Chuvikhi for excluding male artists.

• Why only females?

• Seems to be a lot of white and white passing, underrepresentation of minorities

• fAmIlYvAlUeS and god under threat

Notable Novyye Chuvikhi

Marija Tolokonnikova is considered the mother of Novyye Chuvikhi and is the best known. However, numerous artists have emerged as key figures and influencers, contributing to its growth in Cosacakaya. Notable musicians within the movement include Reeztochka, Alina Kosova, and Natalya Kovicha

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  Pushka's protest music and arrest made her one first Novyye Chuvikhi. Her actions inspired Dina Gyrdymova album [PLACEHOLDER].
• 

  Reeztochka is considered to be one of the first mainstream Novyya Chuvikha.
• 

  Alina Kosova emerged as a second-wave Novyya Chuvikha after the release of her album [PLACEHOLDER].