Bergamin: Difference between revisions
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== Advertising == | == Advertising == | ||
[[File:Bergamin-ad-2022.png|thumb]] | [[File:Bergamin-ad-2022.png|Spring/summer 2014|thumb]] | ||
[[File:Bergamin-ad-color-2022.png|thumb]] | [[File:Bergamin-ad-color-2022.png|Spring/summer 2022|thumb]] | ||
Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer {{wp|Cindy Sherman|Addia Fico}}, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor. | Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer {{wp|Cindy Sherman|Addia Fico}}, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor. | ||
Revision as of 16:57, 14 June 2022
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| Private | |
| Industry | Fashion |
| Founded | 1979 |
| Headquarters | |
Area served | Worldwide |
| Revenue |  €2.36 billion (2019) |
| €36 million (2020) | |
Number of employees | 2,800 (2019) |
| Website | bergamin |
Erasmo Bergamin s.p.a., commonly known as Bergamin, is a Montecaran fashion house and luxury brand which designs, manufactures, and retails clothing and accessories. Its range includes haute couture and ready-to-wear apparel, leather goods and shoes, watches, jewelry, and eyewear.
History
Brands
Advertising
Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer Addia Fico, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor.