Noice
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| Private | |
| Industry | Retail |
| Founded | 1980 |
| Founder | Alex Rockley |
| Headquarters | Livingstone, Rhodeland |
Number of locations | 400 (June 2020) |
Area served | Rhodeland Rhodesia South West Cape |
Key people | Marcus Haar (Chairman and CEO) Thomas Plachett (President and COO) |
| Products | California inspired clothing, footwear, and accessories. |
| Revenue |  RD$797.79 million (2019) |
 RD$48.72 million (2019) | |
| Owner | NE Partners, LP (Marcus Haar) |
Number of employees | 8,200 (June 2020) |
| Website | noice.co.rd |
NE Partners, LP (doing business as Noice) is a privately held Rhodeland-based international teen and young adult clothing brand. The company sells apparel, footwear and accessories designed for teens and young adults. Goods are available either in-store or through the company's online store. As of June 2020, the company operates 400 stores across, Rhodeland, Rhodesia and the South West Cape.
Noice is headquartered in Livingstone, Rhodeland, and operates two distribution center one in Avon, Rhodeland and the second one in Broome, Rhodesia. The company went bankrupt in April 2016 and is now owned by Marcus Haar.
History
Founded by Alex Rockley in May 1980, its roots can be traced back to a small surf shop in Avon, a popular vacation spot along the Rhodelander coast. Noice built its business selling merchandise from established surf brands but later expanded to include skate and street wear labels. The company offers products for both men and women that include: accessories, bikinis, boardshorts, body care, dresses, flannels, hoodies, jackets, jeans, pajamas, pants, perfume, polos, rompers, sandals, skirts, shoes, shorts, snow apparel, swimwear, sweaters, tanks, tees and underwear. The company went public on March 14, 1994 and at its height had over 1,500 stores across, Rhodeland, Rhodesia and the South West Cape.
In 2000, Noice opened a second chain of stores called LOUD. These stores where only mildly successful with the last of these stores closing in 2008.
Following Alex Rockley departure from Noice, Garrett Serhan was named CEO from 2000 till the company bankruptcy filing in 2016. Following Serhan departure from the organization, James Glack became the CEO.
On February 23, 2005, the company restated results for certain periods to correct its accounting mistakes for some of its leases.
In 2012, Noice collaborated with sisters Nikki and Vikki Lawrence to produce their own fashion line.
In April 2016, Noice filed for Chapter 11 bankruptcy. After failing twice to exit bankruptcy, Noice was up for auction. In September 2016, it was announced that Marcus Haar had won the bidding process (RD$9.15 million bid). After its sale to Haar, he became the company’s Chairman and CEO. Noice successfully exited bankruptcy as a privately owned company with 595 stores with no immediate plans to close any of its locations.
In 2018, Noice announced that it was merging with Fifth Harmony, an Alexandrian-Prussian fast fashion retailer, to form FHNE. Sallie Klann, CEO and President of Fifth Harmony, would become the Chief Executive Officer of FHNE, with oversight of both the Fifth Harmony and Noice brands. With Haar remaining as Chairman of the Board. In late 2018 it was widely report that Fifth Harmony wanted out of the deal and would tell its shareholders to reject the merger at its shareholder meeting. The deal ultimately fell through in December.
On January 7, 2019, Noice announced plans to close 195 stores across, Rhodeland, Rhodesia and the South West Cape. Stores are scheduled for liquidating inventory and permanently closing this year, which is expected to start immediately.
In 2020, James Glack stepped down from his roles as President and COO, but remained as an active Board member. NE Partners, LP announced that Thomas Plachett would become the President and COO. At the time of the announcement, Noice was down to 400 stores.
Store Count
All stores are company owned.
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Africa:
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Future Locations:
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Future Locations: |
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