Copycat
 Don't pay for brand name | |
| Public | |
| Industry | Discount store |
| Predecessor | Copycat's Choice Discount Store |
| Founded | 2004 |
| Founder | Prina N'Massani |
| Headquarters | , |
Number of locations | 16,533 stores (2020) |
Area served | Worldwide |
| Products | Clothing, cleaning supplies, household decor, toys, pet supplies, electronics, health and beauty, snacks, seasonal items and groceries |
| Divisions | Copycat Marketplace |
| Subsidiaries | Plexico LLC Copycat Financial Copycat Logistics and Sourcing Copycat Business Ethics and Integrity Foundation |
Copycat Inc. (Tamashek: ⵙⴰⴽⴱⴰⵔ ⵎⵧⵙⵙ, Sakbar Moss) is an international chain of discount variety stores founded and headquartered in Charnea, where it is the leading retail chain. The company was established in Agnannet in 2000 by local entrepeneur Prina N'Massani, owner of a retail store known as the Copycat's Choice, and quickly grew to open stores across Charnea before expanding to the Nine Cousins and other Scipian nations, and finally other continents to bring Copycat retail stores to their current global presence. Copycat specializes in substitute and inferior goods such as generic brands and so-called copycat products, for which the company itself is named. The company is not only well known for this, but in fact markets itself as a seller of copycat goods with the slogan "Don't pay for brand name". In practice, Copycat operates in a typical fashion for a discount store, securing local suppliers in its countries of operation and buying in bulk to cut down its costs, in addition to its widely touted policy of not purchasing the more expensive name brand products for its stores. Because of its diverse stock and relatively compact store locations, Copycat stores are especially succesful in rural areas and smaller towns and cities where they are considered more convenient to the local clientele than major department stores and superstores.