Dayacom
 Dayacom World Tower, the company's headquarters and the tallest building in the world | |
| Private | |
| Industry | Conglomerate |
| Headquarters | , |
Area served | Global |
Key people | Takefusa Aoki (Chairman) |
| Products | |
| Services | |
| Revenue | 227,624 (2021) |
Dayacom is a Dayashinese multinational technology conglomerate that specialises in consumer electronics, software, entertainment media, and various online services. It is Dayashina's second largest company by revenue, and the nation's largest technology company. It is one of the foremost smartphone and computer manufacturers in Septentrion and is considered one of the "big four" Dayashinese technology companies alongside Ibaraki, Hoko, and Masaoka Group.
Dayacom has a high degree of brand loyalty, especially within in Dayashinese Association countries, and is widely praised for its unique ecosystem built upon the wide array of products and services they offer. Dayacom is the owner of the social media platform known as Tōku, a premier photo and video based social networking service globally, and the creator of the DCX gaming console. Not only is it a technological giant, but also significantly competitive in entertainment media industries such as music and television/streaming through Dayacom Entertainment. The company receives a high degree of criticism in Dayashina and globally for anti-competitive practices, ethics, and labour practices.
Dayacom's headquarters in Nakazara, Dayashina, designed by Tomoyuki Iekami, is known as the world's tallest building (1000m) and one of the world's greatest architectural feats. Dayacom leases 50% of the building out to other businesses and individual, and it serves as one of Dayashina's most popular general hubs.
Products
Quasar
The Quasar is Dayacom's line of smartphones. First introduced by then-chairman Shuntaro Chinomiya at the 2007 Dayacom Expo, the Quasar 1 was the world's first internet enabled, touch-screen smartphone, announced in the same quarter and year as Nilsia's n.1 line, a peer competitor to the Quasar since its introduction. Since the Q1, the Quasar line of smartphones have seen continuous improvement upon internal systems and accessibility features alongside continuous updates to its operating system, the qOS. With the Quasar line, Dayacom has achieved a lucrative smartphone market share in Dayashinese Association countries, Vinyan Union countries, and Hallian Commonwealth countries, competing with the nPhone in each of those regions. All Quasar phones run on the qOS, or Quasar OS. The newest Quasar model, the Quasar 12+, released in 2021. Featuring a 6.8in display, 3200x1440 resolution, 120hz max refresh rate, up 512gb storage, 16gb RAM, 5G connectivity, and several premier cameras (108, 12, 10, 10, and 40 MP) capable of 8K shooting at a price of $1,299, the Q12+ is considered a global leader in the upper grade phone market. Like its predecessors, the Quasar 12+ is available in two colours only, "radiant" and "tenebrous".
Nebula
The Nebula is a series of laptop personal computers developed by Dayacom. Separated into the Nebula, Nebula Pro, and Nebula Light, and Nebula Max, the four models have undergone continuous changes and upgrades since their introductions in 2007. They are the source of the nOS, or Nebula Operating System, which is the base operating system for Dayacom devices and is the predominant operating system for computers across Dayashinese Association countries, with a 85% market share in the DA. nOS is featured on other devices, such as the DCX gaming console.
StarPods
StarPods are wireless bluetooth earbuds developed by Dayacom, first released in 11 December 2015, with a subsequent second generation unveiled on 12 September 2019. They are separated into four models, StarPods, StarPods 2, StarPods Pro, and StarPods Pro+. They feature noise cancelling material, an integrated microphone, as well as touch and voice command compatibility through Daia and Daia+. They are compatible with both wired and wireless charging cases. Currently, they are Dayacom's widest selling and most popular product, as the bluetooth-based connectivity means it is compatible with other devices, such as Nilsia devices, albeit with reduced features offered through Dayacom operating systems and Daia compatibility.
Dayacom Watch
The Dayacom Watch is a series of smart watches developed by Dayacom. They serve as a complement to the Quasar phones, compatible with each of the services in the Dayacom ecosystem, most popularly, Dayacom Pay. Having gone through five evolutions, the Dayacom Watch is water resistant, features a fast processor, and is capable of measuring health metrics on the wearer. Dayacom Watches run wOS, commonly noted as a compact form of qOS.
Tōku
Tōku, otherwise known as TK or Talk, is a photo and video based social networking platform developed by TenJun Inc (headquartered in Takena, Dayashina). It was purchased by Dayacom in 2012 for over $400 million standard dollars. Tōku allows its 900 million total users to create their own customisable, optionally private profiles to share images, videos, audios, and "stories" to one another, utilising features such as hashtags and geotags to display their captures to their audience of choice. It allows users to connect with one another by "following" their profiles and liking their pictures, as well as a direct messaging and video calling service for more personal and in-depth interactions between users. It is one of the most widely downloaded apps in all of Septentrion.
Daia
Daia is a virtual assistant featured on all of Dayacom's operating systems, personified by a female voice. Daia is an integral part of every Dayacom product and provides users with a level of accessibility via audio input and output, beyond physical touch. Daia is capable of receiving user input and completing complex transactions such as making payments, modifying device settings, setting and providing reminders, and providing individualised answers to questions based on machine-learning metrics gathered by user data such as language, searches, purchases, preferences, and dislikes. Daia+ offers an array of experimental upgrades to Daia in return for a monthly subscription, and is required for the Dayacom Smart Home.
DCX
DCX is a series of gaming consoles developed by Dayacom. The first DCX console launched in 2001. The most recent DCX4 launched in late 2020. The DCX series is considered one of the most successful gaming consoles in Septentrion, and is well known for being the device of choice for console-based esports, most prominently, Aurora 3.
Services
Dayacom offers a vast array of services compatible with its own devices. They form up what is described as the "Dayacom Ecosystem", which refers to the sum of all services offered on Dayacom products and the degree of convenience they provide to its users. Through the Dayacom Store, users have access to Dayacom Music, Entertainment, Pay, and Reader. Dayacom Music offers users an audio streaming service primarily used for music. It is technically a subsidiary service of Dayacom Entertainment, which was Dayacom's first streaming service based largely in television and film. Dayacom Pay is a mobile payment and digital wallet service which allows users to make in-person and online purchases across the world. Dayacom Reader is an eBook purchasing and reading service. Daia+ is offered a subscription-based upgrade to Daia, featuring an array of optional features which enhance Daia's capability or modify Daia's baseline systems depending on what upgrades the user chooses to add. Daia+ is a required component for those wishing to establish a "Dayacom Smart Home", which allows users to control their homes with Dayacom-compatible lighting, security, and domotics devices.
Corporate identity
Advertising
Dayacom is considered to have one of the most innovative and effective advertisement apparatuses in the world. Dayacom makes use of major televised events, such as football matches and popular TV shows around the world to reach a vast audience in their target markets and countries. More predominately, Dayacom owns channels and accounts on every single major social media platforms (such as Tōku) in the world, and distributes unified advertisement campaigns via those platforms, available in most major global languages. It is well known for utilising Dayashinese celebrities in its advertisements, with the stated goal of connecting the world to Dayashinese culture on a positive level and to provide a recognisable medium for equivocating its products and services with some of the culture's highest virtues, innovation and efficiency.