TRB
State-owned company | |
Industry | Mass media |
Founded | June 1, 1922 (as Agency Belmonte) January 1, 1949 (as Radio Belmonte) October 1, 1950 (as Teleradio Belmonte) |
Founder | Government of Belmonte |
Headquarters | Castelonovo, Belmonte |
Area served | Belmonte (and other neighbouring countries) |
Key people | Arlete Pinheiros (CEO) André Sarolla (Chairman) |
Products | Broadcasting Radio |
Services | Television Radio Web Portal |
Number of employees | 7,498 (2020) |
Website | trb.com.be |
Teleradio Belmonte (Luzelese: Telerádio Belmonte), officially the Television and Radio Company of Belmonte (Luzelese: Companhia de Televisão e Rádio de Belmonte), also known by its abbreviation TRB, is the national public broadcasting company of Belmonte, being under the control of the Government of Belmonte as a state-owned company.
TRB's origins starts with the creation of the Agency Belmonte, which in turn was created a year after the introduction of the radio in the country in 1922, serving as the main and only broadcasting company during the Berquó dictatorship. With the end of the Great War and the establishment of the New Republic, however, the agency would see an exponential rise in viewership as many people were now able to purchase radios, leading into a golden era with a large variety of programs.
As the 40s progressed, the Alvim premiership reformed the agency into the Radio Belmonte in 1949 and, with the introduction of television in the following year, the company was reformed once again into its current form after the launch of TRB1 on October 1950. During its first years, the TRB expanded its services and quality whilst established itself as the most viewed broadcasting company as other private entities were created. The company would be praised for its impressive coverage of the 1963 attacks and the 1969 protests, going against government wishes by reporting the incidents in an impartial and unbiased way.
The company would be severely hit during the country's economic crisis in the 70s but would rapidly recover during the 80s thanks to government plans led by premier Félix Bragança. It was during this decade that TRB2 was founded, with its coverage being expanded to neighbouring countries over the following years. With the turn of the century, new technologies, channels and stations were established, cementing its current position in the international broadcasting scene.
Today, the TRB is the biggest and most viewed broadcasting group of Belmonte, with its generalist programs and coverage being broadcasted to the entirety of Belmonte as well as neighbouring countries and everywhere else through pay television, being an integral part of modern Belmontese culture and society. Most of TRB's revenues comes from license fees together with sale advertising time.