Public Image of Queen Alexandra
Almost immediately, at the start of her reign, Alexandra mostly enjoyed overwhelming popularity among the general public, with one YouGov poll placing her approval rate at 94% on her very first day as monarch, a phenomenon that, according to some observers and commentators, could be explained by a number of factors with the first being the Queen's perceived approachability as an individual with the British public as a whole as evidenced by her near-frequent sightings at various public events as well as by the many interviews she has since conducted with various media outlets, both local and international ones, ranging from the BBC and The Guardian in the United Kingdom to CNN and France 24 in the United States and France respectively. In addition to that, her close association with women's football as one of its most talented and memorable players has also made her a largely popular figure among supporters and fans of women's football, particularly in England. This was further corroborated by England Women captain Leah Williamson who later said, "Without a doubt, the fact that the queen or king of a country could even be playing a sport together with the common people is definitely unthinkable, and perhaps, the sheer unpredictable and unprecedented nature of it made her (Alexandra) a very unique person and definitely someone one could well easily like, especially if that person is a women's football fan".
Besides that, some observers have also attributed her high popularity to her predecessors themselves, especially her late grandfather King Charles III, given the latter's overwhelming popularity among the public as a widely revered icon of modern liberalism and a staunch defender of the Jewish people. Moreover, the popularity of her own mother, the American supermodel Christy Turlington, as both a model and a humanitarian has also helped in cementing a widely positive image and sentiment for the young Alexandra who upon ascending to the throne immediately rode the overwhelmingly positive sentiment associated with her reign. On the other hand, especially during the 2020 George Floyd protests in the United Kingdom and the Netherlands, her traditionally high levels of popularity suffered a noticeably slight dip as police brutality and anti-racism protests held in both countries raised questions over the monarchy's past ties to British and Dutch imperialism respectively and colonial-era slavery of Africans. For instance, in the United Kingdom, a statue of the 17th-century English merchant and slave trader Edward Colston was toppled and pushed into Bristol Harbour as part of the protests while an equestrian statue of the late King William V was met with demands for removal from its site at Marlborough House, the late King's birthplace, although such demands were never carried out. In addition, some critics have also taken issue with the Queen's perceived immense wealth which, although never officially confirmed or disclosed to the public, has been estimated in the billions.
The Vogue editor Anna Wintour on Alexandra's physical beauty
Since her ascension to the throne, Alexandra has been photographed for various magazines, ranging from Vogue to Vanity Fair. In addition, she was also once chosen as Person of the Year by Time magazine, as well as being placed in the 11th spot by Forbes in 2021 for their annual list of The World's 100 Most Powerful Women. Moreover, her considerable popularity, particularly among the male demographic, is made evident by her being named the 2019 winner of men's magazine Maxim's annual Hot 100 competition, as well as "Sexiest Woman Alive" by the magazine itself in that same year for which she narrowly beat American model Kate Upton by a difference of a single vote, becoming the second royal after her aunt and the first athlete to receive such a title. Furthermore, women's magazines have also rated her physical beauty in a largely favourable manner, with British Vogue once dubbing her "the most beautiful royal in the world" while Tatler, noting her athletic background, described her as "Britain's Princess Charlene" in a reference to the former South African swimmer who later wedded Monaco's Prince Albert II. Considered to be a fashion icon in her own right, be it during formal or informal occasions, Alexandra has been photographed wearing outfits from high-end designers including Alexander McQueen, Vera Wang, and Marc Jacobs along with otherwise casual and nondescript clothing with her preferred apparel being a pair of jeans coupled with a blank t-shirt underneath a shirt or alternatively a coat in instances of cold weather.
In line with her being a relatively youthful monarch, Alexandra herself maintains a fairly active social media presence, with around 129 million followers on Instagram and 98 million followers on Twitter, with the latter amount being just few millions ahead of American singer Taylor Swift. To that end, on both Twitter and Instagram, there exists an "official account" representing the monarchy and separate from the Queen's own personal account on both respective social media platforms and which is mostly responsible for "documenting and promoting the works and efforts of Her Majesty The Queen and Grand Duchess". However, as of recently, following the takeover of Twitter by the South African billionaire Elon Musk, both the Queen's personal and official accounts on Twitter were reportedly deactivated, presumably in response to Musk's controversial policies as the new CEO, while the ones on Instagram have continued to function as usual. Meanwhile, on 24 January 2023, it was reported by Reuters that the Queen had filed a lawsuit against Musk over unpaid rent relating to Twitter's use of its London headquarters which is rented to the company by the Crown Estate.