View source for 2021 Estmerish general election

[[Category:Estmere]]{{Infobox election
| election_name     = 2021 Estmerish general election
| country           = Estmere
| flag_year         = 
| flag_image        = 
| type              = parliamentary
| vote_type         = Popular <!-- default -->
| ongoing           = yes
| previous_election = [[2018 Estmerish general election]]
| previous_year     = [[2018 Estmerish general election|2018]]
| outgoing_members  = 
| election_date     = 27 May 2021
| elected_members   = 
| next_election     = 
| next_year         = 
| seats_for_election= All [[Parliament of Estmere#Constituencies|600 seats]] in the [[Chamber of Commons of Estmere|Chamber of Commons]]
| majority_seats    = 301
| opinion_polls     = 
| registered        = 
| turnout           = 
| votes_counted     = 
| 1blank = Constituency&nbsp;vote 
| 2blank = % and swing
| 3blank = Party vote
| 4blank = % and swing

| image1            = [[File:Official portrait of Mr David Davis crop 2.jpg|160x160px]]
| colour1           = 3083b7
| leader1           = [[Reginald Wilton-Smyth]]
| party1            = [[Sotirian Democratic Union|SDU]]
| leader_since1     = 23 April 2018
| leaders_seat1     = [[Parliament of Estmere#Constituencies|Newchurch and Harrendole]]
| last_election1    = 216
| seats_before1     = 215
| seats1            = 
| seats_needed1     = {{increase}}86
| seat_change1      = {{decrease}}
| 1data1            = 
| 2data1            = 
| 3data1            = 
| 4data1            = 

| image2            = [[File:Official portrait of Lisa Nandy crop 2.jpg|160x160px]]
| colour2           = d71b1b
| leader2           = [[Zoe Halivar]]
| party2            = [[Social Democratic and Co-operative Party|SDCP]]
| leader_since2     = 22 May 2016
| leaders_seat2     = [[Parliament of Estmere#Constituencies|Harbrough Hillside]]
| last_election2    = 187
| seats_before2     = 184
| seats2            = 
| seats_needed2     = {{increase}}117
| seat_change2      = {{increase}}
| 1data2            = 
| 2data2            = 
| 3data2            = 
| 4data2            = 

| image3            = [[File:Kirsty Williams AM (28092338171) (cropped).jpg|160x160px]]
| colour3           = e9a735
| leader3           = [[Esther Bennett]]
| party3            = [[Reform Party|Reform]]
| leader_since3     = 11 October 2014
| leaders_seat3     = [[Parliament of Estmere#Constituencies|Tolbury Outer]]
| last_election3    = 101
| seats_before3     = 99
| seats3            = 
| seats_needed3     = {{increase}}202
| seat_change3      = {{decrease}}
| 1data3            = 
| 2data3            = 
| 3data3            = 
| 4data3            = 

| image4            = [[File:Daniel Hannan by Gage Skidmore.jpg|160x160px]]
| colour4           = 000000
| leader4           = [[George Avery]]
| party4            = [[Estmere First]]
| leader_since4     = 11 August 2018
| leaders_seat4     = [[Parliament of Estmere#Constituencies|Bouley North East]]
| last_election4    = 35
| seats_before4     = 29
| seats4            = 
| seats_needed4     = {{increase}}272
| seat_change4      = {{decrease}}
| 1data4            = 
| 2data4            = 
| 3data4            = 
| 4data4            = 

| image5            = [[File:Molly Scott Cato, 2016 (cropped).jpg|160x160px]]
| colour5           = 6AB023
| leader5           = [[Sara Hall-Brookes]]<br><small>''({{wp|Lead Candidate}})''</small>
| party5            = [[Greens (Estmere)|Greens]]
| leader_since5     = 7 April 2015
| leaders_seat5     = [[Parliament of Estmere#Constituencies|Tendersea]]
| last_election5    = 29
| seats_before5     = 29
| seats5            = 
| seats_needed5     = {{increase}}272
| seat_change5      = {{decrease}}
| 1data5            = 
| 2data5            = 
| 3data5            = 
| 4data5            = 

| image6            = [[File:Official portrait of Rt Hon Sir George Howarth MP crop 2.jpg|160x160px]]
| colour6           = 008142
| leader6           = [[Aelfwin Stringer]]
| party6            = [[Party of the Swathish]]
| leader_since6     = 15 August 2009
| leaders_seat6     = [[Parliament of Estmere#Constituencies|Holdenshire Wilds]]
| last_election6    = 15
| seats_before6     = 15
| seats6            = 
| seats_needed6     = {{increase}}286
| seat_change6      = {{increase}}
| 1data6            = 
| 2data6            = 
| 3data6            = 
| 4data6            = 

<!-- polls -->
| poll1_date        = 
| poll1_source      = 
| poll1_nominee1    = <!-- presidential only, when appropriate, poll1_candidate1 can be used instead -->
| poll1_party1      = <!-- legislative or parliamentary only-->
| poll1_nominee2    = <!-- presidential only, when appropriate, poll1_candidate2 can be used instead -->
| poll1_party2      = <!-- legislative or parliamentary only-->
| poll2_date        = 
| poll2_source      = 
| poll2_nominee1    = <!-- presidential only, when appropriate, poll2_candidate1 can be used instead -->
| poll2_party1      = <!-- legislative or parliamentary only-->
| poll2_nominee2    = <!-- presidential only, when appropriate, poll2_candidate2 can be used instead -->
| poll2_party2      = <!-- legislative or parliamentary only-->

<!-- map -->
| map_image         = 
| map_size          = 450px
| map_caption       = A map showing the results. Constituency results are shown on the left, list seats on the right.

<!-- bottom -->
| title             = [[Prime Minister of Estmere|Prime Minister]]
| before_election   = [[Reginald Wilton-Smyth]]
| before_party      = [[Sotirian Democratic Union|SDU]]
| posttitle         = [[Prime Minister of Estmere|Prime Minister]] after election
| after_election    = [[Reginald Wilton-Smyth]]
| after_party       = [[Sotirian Democratic Union|SDU]]
}}

The '''2021 Estmerish general election''' will be held on 27 May 2021. It is a {{wp|snap election}}, called by [[Prime Minister of Estmere|Prime Minister]] [[Reginald Wilton-Smyth]]. All 600 [[Parliament of Estmere#MPs|Members of Parliament]] in the [[Chamber of Commons of Estmere|Chamber of Commons]] will be elected.

Following [[2018 Estmerish general election|2018]], the next election was not scheduled until 2022. Reginald Wilton-Smyth made the call for a snap election on 14 April 2021, and Parliament voted in favour on 15 April. Campaigning unofficially began with the start of {{wp|Purdah (pre-election period)|purdah}} on 18 April, but the campaign officially began with the dissolution of Parliament on 25 April. The ruling [[Sotirian Democratic Union]] led by Wilton-Smyth, their coalition partners the [[Reform Party]] led by [[Esther Bennett]] and the [[Social Democratic and Co-operative Party]] under [[Zoe Halivar]] are considered the main parties running in the election.

Minor national parties running in the election include [[Estmere First]] led by [[George Avery]], the [[Greens (Estmere)|Greens]] led by [[Sara Hall-Brookes]] and [[Nathan Coutanche]], and [[Estmerish Section of the Workers' International|ESWI]] led by [[Ted Barnes]], while relevant {{wp|regionalist}} parties include the [[Party of the Swathish]] led by [[Aelfwin Stringer]] and the [[Aldman Democratic Alliance]] led by [[Annika Schröder]]. A number of new parties are also contesting the election, such as [[Vox|Vox Estmere]], [[future.es]] and the [[Senior Citizens Countryside Alliance]].

Polling day is 27 May, and full results are likely to be announced 28 May after {{wp|party list|list votes}} have been taken into account.

{{TOC limit|3}}
==Background==

The previous [[2018 Estmerish general election|2018 election]] saw the governing [[Sotirian Democratic Union]] gain seats, with newly-elected leader [[Reginald Wilton-Smyth]] seen to have breathed new life into the party. The party continued their coalition deal with the [[Reform Party]] under [[Esther Bennett]], but the opposition [[Social Democratic and Co-operative Party]] under [[Zoe Halivar]] also advanced in the election, emerging stronger than before.

===Gambled pensions scandal===
{{main|Estmerish missing pensions scandal}}

News of the [[Estmerish missing pensions scandal|gambled pensions scandal]] broke on 8 February 2021, when [[Estmere#Media|Penny Dorchester]] of the ''[[Economic Review]]'' published an article which relayed information from an anynomous {{wp|whistleblower}} from the [[Cabinet of Estmere|Treasury]], revealing that government records showed discrepencies between annual pensions contributions and the overall ringfenced pension pot, suggesting that a quarter of the fund was missing<ref> [https://forum.nationstates.net/viewtopic.php?p=38314689#p38314689"Private pensions, public problems; the numbers just don't add up"]. ''[[Economic Review]]''. 8 February 2021. Retrieved 1 May 2021.</ref>. Both the ''Review''<ref> [https://forum.nationstates.net/viewtopic.php?p=38314691#p38314691"@Economic_Review"]. ''{{wp|Twitter|Chirper}}''. 8 February 2021. Retrieved 1 May 2021.</ref> and Leader of the Opposition [[Zoe Halivar]]<ref> [https://forum.nationstates.net/viewtopic.php?p=38314691#p38314691"@halivarzoe"]. ''{{wp|Twitter|Chirper}}''. 8 February 2021. Retrieved 1 May 2021.</ref> asked the Prime Minister where the money was, with Halivar raising the issue in {{wp|Prime Minister's Questions}}, and the SDCP leader called for a transparent public investigation<ref> [https://forum.nationstates.net/viewtopic.php?p=38326112#p38326112"@halivarzoe"]. ''{{wp|Twitter|Tweeter}}''. 11 February 2021. Retrieved 1 May 2021.</ref>. The Prime Minister initially dismissed the claims as "baseless {{wp|yellow journalism}}".

On 24 February 2021 ''[[The Chartist]]'' reported that another whistleblower had contacted them, revealing that the pensions had been "gambled" in a risky {{wp|stock market}} investment against the advice of the Treasury. The money had been invested with [[Frobisher-Green Management]], which defaulted on its debts earlier in the month. At least €3.5 billion had been lost in the investment<ref> [https://forum.nationstates.net/viewtopic.php?p=38441895#p38441895"Whistleblower speaks up; "they gambled it all""]. ''[[The Chartist]]''. 24 February 2021. Retrieved 1 May 2021.</ref>. Polls showed that the public did not believe that the claims were "baseless", as the PM had suggested. On 25 February, in response to the allegations, the government released a statement on the scandal, which was seen as underwhelming, urging the public not to panic and to trust in the process<ref> [https://forum.nationstates.net/viewtopic.php?p=38454099#p38454099"Prime Minister releases statement on pensions scandal"]. ''[[The Standard]]''. 25 February 2021. Retrieved 1 May 2021.</ref><ref> [https://forum.nationstates.net/viewtopic.php?p=38454101#p38454101"@MoorwoodHouse"]. ''{{wp|Twitter|Chirper}}''. 25 February 2021. Retrieved 1 May 2021.</ref>. Halivar once again called for an investigation and asserted that public trust was diminishing<ref> [https://forum.nationstates.net/viewtopic.php?p=38454101#p38454101"@halivarzoe"]. ''{{wp|Twitter|Chirper}}''. 25 February 2021. Retrieved 1 May 2021.</ref>.

===Mortimer's leadership challenge===
{{main|2021 Sotirian Democratic Union leadership election}}

On 9 March, [[Jon Mortimer]] resigned as [[Cabinet of Estmere|Secretary of State for Health and Social Affairs]] in opposition to Wilton-Smyth's handling of the pensions scandal<ref>[https://forum.nationstates.net/viewtopic.php?p=38518173#p38518173"Minister resigns; "I cannot support this govt""]. ''[[The Chartist]]''. 9 March 2021. Retrieved 1 May 2021.</ref>. Supported by a number of SDU grandees<ref>[https://forum.nationstates.net/viewtopic.php?p=38519890#p38519890"Govt in chaos as beckbenchers challenge RWS"]. ''[[The Chartist]]''. 15 March 2021. Retrieved 1 May 2021.</ref>, Mortimer lodged a formal leadership challenge with the SDU organising committee on 14 March<ref> [https://forum.nationstates.net/viewtopic.php?p=38519714#p38519714"@Politics4Every1"]. ''{{wp|Twitter|Chirper}}''. 14 March 2021. Retrieved 1 May 2021.</ref>, which led to a closed leadership election beginning on 16 March between Mortimer and Wilton-Smyth. Wilton-Smyth narrowly won the contest on 29 March, but a majority of SDU federal MPs voted for Mortimer, which was seen as Wilton-Smyth having lost their confidence<ref>[https://forum.nationstates.net/viewtopic.php?p=38526649#p38526649"RWS narrowly wins leadership challenge"]. ''[[The Chartist]]''. 30 March 2021. Retrieved 1 May 2021.</ref>.

Though Wilton-Smyth won the contest, it was seen to have damaged his government. He was seen to have lost the support of his backbenchers, and his coalition partners were reportedly seeking out a new coalition deal with the opposition under Halivar<ref>[https://forum.nationstates.net/viewtopic.php?p=38519622#p38519622"Senior Reform MPs "exploring options" with Halivar"]. ''[[The Standard]]''. 11 March 2021. Retrieved 1 May 2021.</ref>. Cabinet unity had also been damaged during the contest<ref>[https://forum.nationstates.net/viewtopic.php?p=38520400#p38520400"Cabinet unity "in tatters" after first leadership hustings"]. ''[[The Standard]]''. 19 March 2021. Retrieved 1 May 2021.</ref>. The government therefore announced late in the evening on 13 April that they would be making an announcement the day after<ref>[https://forum.nationstates.net/viewtopic.php?p=38550505#p38550505"@MoorwoodHouse"]. ''{{wp|Twitter|Chirper}}''. 13 April 2021. Retrieved 1 May 2021.</ref>, and it was then that Wilton-Smyth called for a snap general election on 14 April, reportedly aiming to catch the opposition off-guard. Parliament voted in favour of a snap election on 15 April.

==Electoral system==
Elections to the [[Chamber of Commons of Estmere|Chamber of Commons]] use the {{wp|Additional Member System}}, or AMS for short. AMS is a {{wp|mixed electoral system|mixed system}} that is {{wp|Semi-proportional representation|semi-proportional}}. Voters have two votes. One vote for a local constituency, and one vote for their preferred party in a {{wp|party list}} for each {{wp|constituent entity}}. List seats are allocated through the {{wp|D'Hondt method|Boeri method}}, with the winners of the constituency seats taken into account. 

To be eligible for list seats, parties must pass an {{wp|electoral threshold}} of 2.5% of the vote in any of the constituent entities.

There are 600 total elected members of the Chamber. Of these, 400 members are elected through {{wp|First-past-the-post voting|first-past-the-post}} constituency seats, with the remaining 200 members elected through party list.

301 seats are required for a majority. The party that recieves the most votes usually forms the government, but due to the proportional nature of the system it is unlikely for a single party to recieve a majority on its own. As such, {{wp|coalition government}}s and {{wp|minority government}} are common, and it is possible for the largest party to be excluded from government.

The 2021 election will use the constituency boundaries first drawn for the [[2012 Estmerish general election|2012 general election]]. This will be the fourth general election to use these constituency boundaries. The constituencies are overdue for a boundary review, with new boundaries legally-required before 2022, and so it is likely this will be the last general election to use these constituency boundaries.

===Voting eligibility===

In order to vote in the election, voters had to meet the criteria to be considered eligible, and register to vote before midnight 13 May, two weeks prior to polling day. Eligible voters had to be;
*aged 18 or older on polling day
*an Estmerish or [[Euclean Community]] citizen
*permanently resident in Estmere, or owning property in Estmere
*not excluded due to legal reasons, such as;
**being convicted of a crime or being in contempt of court
**being an {{wp|Apoliticism|apolitical}} member of the [[Chamber of Peers of Estmere|Chamber of Peers]]

Voters could be registered to multiple constituencies through multiple residences, but can only vote in one constituency. Overseas voters vote as if living at their last Estmerish address.

==Timetable==

Key dates in the election are listed below:

{| class="wikitable"
|-
| style="width: 50px;"|{{nowrap|14 April 2021}}||[[Prime Minister of Estmere|Prime Minister]] [[Reginald Wilton-Smyth]] announced his intention to hold a snap election<ref name="Election Called">[https://forum.nationstates.net/viewtopic.php?p=38552474#p38552474"Reginald Wilton-Smyth calls snap election in order to "provide clarity to the nation""]. ''[[Estmerish Broadcasting Service|EBS News]]''. 14 April 2021. Retrieved 30 April 2021.</ref>
|-
|{{nowrap|15 April 2021}}||Bill to dissolve [[Parliament of Estmere|Parliament]] for an early election passes the [[Chamber of Commons of Estmere|Chamber of Commons]]
|-
|{{nowrap|18 April 2021}}||{{wp|Purdah (pre-election period)|Purdah}} begins<ref name="Election Called"/>
|-
|{{nowrap|25 April 2021}}||Parliament is officially dissolved for the election by [[President of Estmere|President]] [[Alice Roberts]]<ref name="Campaigning Starts In Earnest">[https://forum.nationstates.net/viewtopic.php?p=38590669#p38590669"Parliament dissolved, campaigning starts in earnest"]. ''[[Estmerish Broadcasting Service|EBS News]]''. 25 April 2021. Retrieved 30 April 2021.</ref>
|-
|{{nowrap|25 April 2021}}||Campaigning officialy begins<ref name="Campaigning Starts In Earnest"/>
|-
|{{nowrap|27 April 2021}}||First televised debate<ref name="First Debate">[https://forum.nationstates.net/viewtopic.php?p=38599102#p38599102"First debate held on EBS; polls show "no clear winner" in a "messy debate""]. ''[[Estmerish Broadcasting Service|EBS News]]''. 28 April 2021. Retrieved 28 April 2021.</ref>
|-
|{{nowrap|29 April 2021}}||Deadline for party list nominations
|-
|{{nowrap|30 April 2021}}||Deadline for constituency candidate nominations
|-
|{{nowrap|12 May 2021}}||Last day to register to vote
|-
|{{nowrap|27 May 2021}}||'''Polling day'''
|-
|{{nowrap|28 May 2021}}||Preliminary election results announced<ref name="Election Called"/>
|-
|{{nowrap|1 June 2021}}||Official election results announced
|-
|{{nowrap|3 June 2021}}||First meeting of the next Parliament
|-
|}

==Parties==
{{main|List of political parties in Estmere}}

At the end of the 2018 parliament, eight political parties had representation in the [[Chamber of Commons of Estmere|Chamber of Commons]]. The three largest parties in Estmere are the [[Sotirian Democratic Union]], the [[Social Democratic and Co-operative Party]] and the [[Reform Party]], together comprising just under 85% of the seats in the Chamber, and it is widely expected that these parties will come out on top after the election.

Other relevant national parties include [[Estmere First]], the [[Greens (Estmere)|Greens]] and the [[Estmerish Section of the Workers' International]], all of which currently have Parliamentary representation. A number of smaller, newer parties are also contesting a national election for the first time, including [[Vox|Vox Estmere]], [[future.es]] and the [[Senior Citizens Countryside Alliance]]. Two {{wp|regionalist}} parties, the [[Party of the Swathish]] and the [[Aldman Democratic Alliance]], are contesting a select number of constituency seats based on the distribution of {{wp|Old English|Swathish}} and {{wp|Low German|Aldman}} speakers respectively.

{| class="wikitable"
! colspan="2" rowspan="3" |Name
! rowspan="3" |Ideology
! rowspan="3" |Leader(s)
! colspan="3" |2018 general election result
! rowspan="3" |Seats at dissolution
|-
! colspan="2" |Votes (%)
! rowspan="2" |Seats
|-
!Constituency
!Party list 
|-
| style="background:#3083b7;" |
|{{Nowrap|[[Sotirian Democratic Union]]}}
|{{wp|Conservatism}}<br>{{wp|Christian democracy|Sotirian democracy}}
|[[Reginald Wilton-Smyth]]
| 36.8
| 35.6
|{{Composition bar|216|600|background-color=|#3083b7}}
|{{Composition bar|215|600|background-color=|#3083b7}}
|-
| style="background:#d71b1b;" |
|{{Nowrap|[[Social Democratic and Co-operative Party]]}}
|{{wp|Social democracy}}<br>{{wp|Democratic socialism}}
|[[Zoe Halivar]]
| 33.7
| 30.9
|{{Composition bar|187|600|background-color=|#d71b1b}}
|{{Composition bar|184|600|background-color=|#d71b1b}}
|-
| style="background:#e9a735;" |
|{{Nowrap|[[Reform Party]]}}
|{{wp|Liberalism}}<br>{{wp|Social liberalism}}
|[[Esther Bennett]]
| 15.8
| 16.7
|{{Composition bar|101|600|background-color=|#e9a735}}
|{{Composition bar|99|600|background-color=|#e9a735}}
|-
| style="background:black;" |
|{{Nowrap|[[Estmere First]]}}
|{{wp|Right-wing populism}}<br>{{wp|Nationalism|Estmerish nationalism}}
|[[George Avery]]
| 4.3
| 5.8
|{{Composition bar|35|600|background-color=|black}}
|{{Composition bar|29|600|background-color=|black}}
|-
| style="background:#6AB023;" |
|{{Nowrap|[[Greens (Estmere)|Greens]]}}
|{{wp|Green politics}}<br>{{wp|Progressivism}}
|[[Sara Hall-Brookes]]<br>[[Nathan Coutanche]]
| 3.9
| 4.9
|{{Composition bar|29|600|background-color=|#6AB023}}
|{{Composition bar|29|600|background-color=|#6AB023}}
|-
| style="background:#008142;" |
|{{Nowrap|[[Party of the Swathish]]}}
|{{wp|Nationalism|Swathish nationalism}}<br>{{wp|Social democracy}}
|[[Aelfwin Stringer]]
| 2.5
| 2.6
|{{Composition bar|15|600|background-color=|#008142}}
|{{Composition bar|15|600|background-color=|#008142}}
|-
| style="background:#DC247F;" |
|{{Nowrap|[[Estmerish Section of the Workers' International]]}}
|{{wp|Council communism|Council socialism}}<br>{{wp|Anti-capitalism}}
|[[Ted Barnes]]
| 2.0
| 2.5
|{{Composition bar|15|600|background-color=|#DC247F}}
|{{Composition bar|14|600|background-color=|#DC247F}}
|-
| style="background:#84d9e5;" |
|{{Nowrap|[[Aldman Democratic Alliance]]}}
|{{wp|Regionalism|Aldman regionalism}}<br>{{wp|Social liberalism}}
|[[Annika Schröder]]
| 0.4
| 0.4
|{{Composition bar|2|600|background-color=|#84d9e5}}
|{{Composition bar|2|600|background-color=|#84d9e5}}
|-
| style="background:#0000ff;" |
|{{Nowrap|[[Vox|Vox Estmere]]}}
|{{wp|Eurofederalism|Euclofederalism}}<br>{{wp|Social liberalism}}
|[[Marcello Schipani]]<br>[[Kat Rodham]]
|–
|–
|Did not exist
|{{Composition bar|0|600|background-color=|#0000ff}}
|-
| style="background:#C136A3;" |
|{{Nowrap|[[future.es]]}}
|{{wp|Pirate politics|Future politics}}<br>{{wp|E-democracy}}
|[[Nate Foreman]]
|–
|–
|Did not exist
|{{Composition bar|0|600|background-color=|#C136A3}}
|-
| style="background:#24a8e0;" |
|{{Nowrap|[[Senior Citizens Countryside Alliance]]}}
|{{wp|List of pensioners' parties|Pensioners' interests}}<br>{{wp|Agrarianism}}
|[[Dorris Tippery]]
|–
|–
|Did not exist
|{{Composition bar|0|600|background-color=|#24a8e0}}
|-
|}

==Campaign==
[[File:Rallying in Bristol (49204063337).jpg|right|thumb|300px|An [[Social Democratic and Co-operative Party|SDCP]] rally in [[Bouley]] in April. Rallies are common in Estmerish election campaigns.]]
The campaign officially began on 25 April<ref name="Campaigning Starts In Earnest"/>, but some 'light' campaigning had started as soon as {{wp|Purdah (pre-election period)|purdah}} began on 18 April<ref name="Election Called"/>.

[[Reform Party|Reform]] and [[Estmere First]] both launched their campaigns on 26 April, in [[Colton]] and [[St Richards]] respectively. The Reform Party focused the launch of their campaign on their "moderating influence" on the SDU-led coalition, and pointed to a number of government successes in departments headed by their ministers. Estmere First started their campaign with a pledge to reduce net immigration to 0%<ref name="Hope and loathing"> [https://forum.nationstates.net/viewtopic.php?p=38616721#p38616721"Election 2021: Hope and loathing in Morwall"]. ''[[The Chartist]]''. 4 May 2021. Retrieved 4 May 2021.</ref>.

The first television debate between party leaders was held on 27 April, hosted by [[Estmerish Broadcasting Service|EBS News]], and subject to EBS broadcasting regulations. [[Aelfwin Stringer]] of the [[Party of the Swathish]] criticised the regulations as "unfair" to regionalist parties. The debate was described as "messy", and polls showed that no party leader was considered to have won the debate by a majority of voters. Halivar was rated marginally ahead of the other candidates<ref name="First Debate"/>.

Most major parties launched their official campaigns in the last week of April. The [[Social Democratic and Co-operative Party|SDCP]] officially launched their campaign on 29 April, promising to resolve the pensions scandal and tackle the housing crisis, in order to bring "real change" to Estmere<ref name="Hope and loathing"/>. The [[Sotirian Democratic Union|SDU]], [[Greens (Estmere)|Greens]] and [[Estmerish Section of the Workers' International|ESWI]] all launched their campaigns officially on 30 April. The SDU promised to continue the economic recovery and to mtaintain Estmere's presence abroad in support of {{wp|liberal democracy}}. The Greens promised to tackle climate change, and ESWI promised to end austerity<ref name="Hope and loathing"/>.

Estmere First launched their manifesto on 15 May, with [[George Avery]] pledging to drop the [[Euclo]], require companies to advertise jobs to Estmerish citizens first, enact a referendum on restoring the death penalty, prmote Estmerish pride in schools, stop foreign aid payments, end same-sex marriage, protect single-sex spaces and promote Estmere as a Sotirian country<ref name="Party manifestos"/>.

{{multiple image
 |align=left
 |image1=2021 SDU Mannifesto.png
 |width1=155
 |caption1=SDU manifesto cover.
 |alt1=
 |image2=2021 SDCP Mannifesto.png
 |width2=155
 |caption2=SDCP manifesto cover.
 |alt2=
}}On 18 May, [[Reginald Wilton-Smyth]] released the SDU manifesto entitled ''Sensibility and Spine'' in Colton, revealing the party's platform<ref>[https://forum.nationstates.net/viewtopic.php?p=38665300#p38665300"@PrimeMinisterEs"]. ''{{wp|Twitter|Chirper}}''. 18 May 2021. Retrieved 20 May 2021.</ref>. Headline policy committments included a freeze on {{wp|value-added tax|VAT}}, a comprehensive reform of inheritance tax, the capping of yearly net immigration at 75,000, a promise to 'foster national pride' in the Estmerish curriculum, and an opposition the 'federalisation' of the [[Euclean Community]]<ref name="SDU manifesto launch">[https://forum.nationstates.net/viewtopic.php?p=38665300#p38665300"@SDU"]. ''{{wp|Twitter|Chirper}}''. 18 May 2021. Retrieved 20 May 2021.</ref>. The manifesto also pledged to cap benefit payments, lift the tax bracket for poorer earners, protect Estmerish manufacturers, reform immigration law to allow for the deportation of immigrants who commit crimes, and opposition to Tsabaran refugee quotas. The party also promised to repay pensions lost in the [[Estmerish missing pensions scandal|pensions scandal]]<ref name="Party manifestos"> [https://forum.nationstates.net/viewtopic.php?p=38671029#p38671029"Election 2021 - A guide to the parties and their promises; party manifestos at a glance"]. ''[[Estmerish Broadcasting Service|EBS News]]''. 21 May 2021. Retrieved 22 May 2021.</ref>.

ESWI leader [[Ted Barnes]] launched his party's campaign on the morning of 19 May, swiftly followed by [[Sara Hall-Brookes]] and [[Nathan Coutanche|Coutanche]] of the Greens in the afternoon<ref name="Party manifestos"/>. Barnes committed his party to dropping the Euclo, abolishing private healthcare providers, introducing a wealth tax, withdrawing from the [[Civil War in Tsabara|Tsabaran conflict]], abolishing tuition fees, banning conversion therapy and tackling poor working conditions in the {{wp|gig economy}}<ref name="Party manifestos"/>. The party was criticised by [[Qadir Jabbar]] of [[Tsabaran Section of the Workers' International|TSWI]] for opposing involvement in the Tsabaran conflict, against a "functionalist and religious extremist state"<ref> [https://forum.nationstates.net/viewtopic.php?p=38682503#p38682503"@JabbarQ"]. ''{{wp|Twitter|Chirper}}''. 21 May 2021. Retrieved 25 May 2021.</ref>.

The Green manifesto promised to fund a transition to green energy by raising the top rate of income tax, to introduce tax breaks for carbon netural companies, to legalise marijuana, to introduce an animal rights charter, to work for an EC-wide green new deal and to support self-identification for transgender and non-binary people. Hall-Brookes confirmed that she was their candidate for PM, with Coutanche being deputy PM candidate<ref name="Party manifestos"/>.

[[Zoe Halivar]] launched the SDCP's manifesto in [[Sheaford]] on 20 May, pledging to "change the country for the better"<ref>[https://forum.nationstates.net/viewtopic.php?p=38667578#p38667578"@halivarzoe"]. ''{{wp|Twitter|Chirper}}''. 20 May 2021. Retrieved 20 May 2021.</ref>. The SDCP manifesto claimed to emphasise equality, justice and competence, with a number of headline policies, including widespread infrastructure investment, a resolution to the pensions scandal which restored public pensions, a house building campaign to tackle the housing crisis, a committment 'cradle to grave' education and healthcare, prison reform, a reversal of local government cuts, and a number of social reforms including {{wp|Legal recognition of non-binary gender|non-binary gender recogntion}}, increased accessibility and linguistic pluralism, including motions to make {{wp|Low German|Aldman}} and {{wp|British Sign Language|Estmerish Sign Language}} national languages<ref name="Party manifestos"/><ref name="SDCP manifesto launch">[https://forum.nationstates.net/viewtopic.php?p=38667578#p38667578"@SDCP"]. ''{{wp|Twitter|Chirper}}''. 20 May 2021. Retrieved 20 May 2021.</ref>.

In their manifesto, launched 21 May, the Reform Party pledged to institute a plastic bag tax to tackle littering, to protect the {{wp|squeezed middle}} with no income tax rises, to legalise marijuana, fully devolve the curriculum to the states, open grammar schools up to more student from low-income backgrounds, and ensure disabled people have access to job interviews<ref name="Party manifestos"/>.

The third EBS News debate on 21 May focused on social policy, and saw leaders from six major national parties answer public-submitted questions related to gender recognition, conversion therapy, disability rights, responding to prejudice, and tackling inequality. The debate became notable when the first question related to the {{wp|LGBT-free zones}} in [[Etruria]], with Wilton-Smyth's response seen negatively<ref name="LGBT free zone debate">[https://forum.nationstates.net/viewtopic.php?p=38673369#p38673369"RWS criticised for 'LGBT free zone' comments"]. ''[[The Chartist]]''. 22 May 2021. Retrieved 22 May 2021.</ref>.

Voters' opinion of party leaders was identified as an increasingly important component of the campaign, seemingly in contrast with prior elections. Polling undertaken by [[Chamber of Peers of Estmere|Peer Sootland]] identified that Halivar was associated with more positive terms, such as "honest" and "competent", than Wilton-Smyth, who was more likely to be identified as "incompetent" or "smug"<ref name="Honest or straight-talking"> [https://forum.nationstates.net/viewtopic.php?p=38680598#p38680598""Honest" or "Straight-talking"; what the voters think"]. ''[[The Standard]]''. 24 May 2021. Retrieved 25 May 2021.</ref>. It has been suggested that a reasoning for this is Wilton-Smyth's handling of the pensions scandal, which narrowed his appeal as he was no longer seen as economically competent<ref> [https://forum.nationstates.net/viewtopic.php?p=38682360#p38682360"@Annie_Kendall"]. ''{{wp|Twitter|Chirper}}''. 25 May 2021. Retrieved 25 May 2021.</ref>. Notably, perceptions of the party leaders correlated with age, with younger voters more positive of Halivar and older voters more positive of Wilton-Smyth, suggesting that age might be playing an important part in predicting voting intention<ref name="Honest or straight-talking"/>.

===Television debates===
A number of televeision debates were held. For all debates held on any channel or service run by the [[Estmerish Broadcasting Service]], broadcasting regulations dictated that party leaders were invited only if they were standing across the country and already maintained seats in Parliament or had consistently, for at least three contintuous months, polled higher than the electoral threshold of 2.5% in opinion poll averages. This meant that the [[Party of the Swathish]] and the [[Aldman Democratic Alliance]], despite holding seats in Parliament, were not eligible to take part.

{| class="wikitable" style="font-size:95%; text-align:center;"
|+ 2021 Estmerish general election debates
|-
! rowspan="3"| Date
! rowspan="3"| Organisers
! rowspan="3"| Moderator(s)
! rowspan="3"| Subject
! colspan="9" | {{Colors|black|#90FF90|&nbsp;P&nbsp;}} {{smaller|Present&nbsp;}} {{Colors|black|#D0F0C0|&nbsp;S&nbsp;}} {{smaller|Surrogate&nbsp;}} {{Colors|black|#A2B2C2|&nbsp;NI&nbsp;}} {{smaller|Not invited&nbsp;}} {{Colors|black|#FF9090|&nbsp;A&nbsp;}} {{smaller|Absent invitee&nbsp;}}{{Colors|black|#0000|&nbsp;INV&nbsp;}}{{smaller|Invited&nbsp;}}
|-
! scope="col" style="width:5em;"| [[Sotirian Democratic Union|SDU]]
! scope="col" style="width:5em;"| [[Social Democratic and Co-operative Party|SDCP]]
! scope="col" style="width:5em;"| [[Reform Party|Reform]]
! scope="col" style="width:5em;"| {{nowrap|[[Estmere First]]}}
! scope="col" style="width:5em;"| [[Greens (Estmere)|Greens]]
! scope="col" style="width:5em;"| [[Estmerish Section of the Workers' International|ESWI]]
! scope="col" style="width:5em;"| [[Party of the Swathish|PS]]
! rowspan="2"| {{abbr|Ref.|References}}
|-
! style="background:#3083b7;"|
! style="background:#d71b1b;"|
! style="background:#e9a735;"|
! style="background:black;"|
! style="background:#6AB023;"|
! style="background:#DC247F;"|
! style="background:#008142;"|
|-
|27 April
|[[Estmerish Broadcasting Service|EBS News]]
|Emily Ford
| Leaders' debate
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[George Avery|Avery]]}}}}
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Sara Hall-Brookes|Hall-Brookes]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| <ref name="First Debate"/>
|-
|30 April
|[[National Independent Television|NITV]]
|Paul Shanelly
| "Big three" leaders' debate
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| 
|-
|3 May
|[[National Independent Television|NITV Weald]]
|Richard Gunnarsson
| Debate in the [[Old English|Swathish language]]
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| style="background:#FF9090; color:black; text-align:center;" |'''A'''
| style="background:#D0F0C0; color:black; text-align:center;" |'''S'''<br/>{{smaller|[[Tony Haroldson|Haroldson]]}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Aelfwin Stringer|Stringer]]}}}}
| 
|-
|7 May
|[[Estmerish Broadcasting Service|EBS News]]
|Emily Ford
| Foreign policy
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[George Avery|Avery]]}}}}
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Sara Hall-Brookes|Hall-Brookes]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| 
|-
|11 May
|[[National Independent Television|NITV d'Estme]]
|Julia Montfort
| Debate in the [[Jèrriais|Flurian language]]
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[George Avery|Avery]]}}}}
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Nathan Coutanche|Coutanche]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| 
|-
|13 May
|[[National Independent Television|NITV]]
|Paul Shanelly
| Smaller party leaders' debate
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| {{Yes|'''P'''<br/>{{smaller|[[George Avery|Avery]]}}}}
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Sara Hall-Brookes|Hall-Brookes]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Aelfwin Stringer|Stringer]]}}}}
| 
|-
|17 May
|[[Estmerish Broadcasting Service|EBS]]/[[University of Morwall]]
|Emily Ford
| Young voters
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| style="background:#D0F0C0; color:black; text-align:center;" |'''S'''<br/>{{smaller|[[Estmere First|Thomson]]}}
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Sara Hall-Brookes|Hall-Brookes]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| 
|-
|21 May
|[[Estmerish Broadcasting Service|EBS News]]
|Emily Ford
| Social policy
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Reginald Wilton-Smyth|Wilton-Smyth]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Zoe Halivar|Halivar]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Esther Bennett|Bennett]]}}}}
| {{Yes|'''P'''<br/>{{smaller|[[George Avery|Avery]]}}}}
| {{Yes|'''P'''<br/>{{smaller|{{nowrap|[[Sara Hall-Brookes|Hall-Brookes]]}}}}}}
| {{Yes|'''P'''<br/>{{smaller|[[Ted Barnes|Barnes]]}}}}
| style="background:#A2B2C2; color:black; text-align:center;" |'''NI'''
| <ref name="LGBT free zone debate"/>
|-
|}

===Controversies===

A number of controversies emerged during the election campaign.

On 28 April, the [[Sotirian Democratic Union|Morwall SDU]] was criticised for posting misleaing lefleats, branded with the Greater Morwall Council logo, to potential voters, warning them of a 19.7% tax hike by the Council, supported by Zoe Halivar. The leaflets were reported on 30 April by the [[Social Democratic and Co-operative Party|SDCP]] for being "clearly fictious and fraudulent". The Electoral Processes Commission determined the leaflets to be fraudulent devices on 4 May, suspending the Morwall SDU's campaign and deducting 10% of their campaign chest in the form of a fine.

On 2 May, [[Social Democratic and Co-operative Party|Alison Cooper]], the SDCP candidate for [[Parliament of Estmere#Constituencies|Tootle and Harwich]], was reported to the Electoral Processes Commission by the SDU for alleged treating, after she posted an image on {{wp|Twitter|Chirper}} of a box of cookies being given to a voter. On 5 May the EPC declared that the incident did not qualify for action, as the cookies had been given to SDCP members campaigning for the party, not independent voters.

==Endorsements==
A number of organisations, individuals and newspapers have made endorsements on behalf of parties and individual candidates in the election. 

Notably, a significant number of {{wp|head of government|heads of governments}} of [[Euclean Community]] members nations associated with the [[Pink Wave]] made unprecedented interventions in the election to support their preferred candidate for Prime Minister, [[Zoe Halivar]], and her party. This has been described as part of a 'federalisation' of Euclean politics<ref name="Federalisation of Euclean Politics">[https://forum.nationstates.net/viewtopic.php?p=38598044#p38598044"The Federalisation of Euclean Politics"]. ''[[The Continental]]''. 28 April 2021. Retrieved 28 April 2021.</ref>. It has been suggested that part of the reason for this is that other ASE parties hope to capitalise on the momemtum of the SDCP in a 'pink renaissance' to win electoral contests in their own countries<ref name="All Eyes on Estmere">[https://forum.nationstates.net/viewtopic.php?p=38614349#p38614349"All eyes on Estmere as domestic elections loom"]. ''[[Hennehouwe#Media|Courant]]''. 3 May 2021. Retrieved 4 May 2021.</ref>.

===Newspapers and magazines===
====National newspapers====
{| class="wikitable"
|-
! Newspaper
! colspan=2| Endorsement
! Notes
|-
| ''[[Estmere#Media|The Chartist]]''
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
|
|-
| {{Nowrap|''[[Estmere#Media|Daily Times]]''}}
| style="background-color:#3083b7 |
| {{Nowrap|[[Sotirian Democratic Union]]}}
| 
|-
| {{Nowrap|''[[Estmere#Media|Economic Review]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Advised readers "vote for the anti-SDU candidate most likely to win in your constituency". Supported [[Zoe Halivar]] to become PM.
|-
| ''[[Estmere#Media|The Express]]''
| style="background-color:#3083b7 |
| {{Nowrap|[[Sotirian Democratic Union]]}}
|
|-
| {{Nowrap|''[[Estmere#Media|Red Sunday]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| 
|-
| ''[[Estmere#Media|The Standard]]''
| style="background-color:black |
| None
| Called for readers to vote for "moderate SDU candidates" to "push Mr Wilton-Smyth" to resign.
|-
| {{Nowrap|''[[Estmere#Media|Witterite News]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| 
|-
|}

====National political magazines====
{| class="wikitable"
|-
! Newspaper
! colspan=2| Endorsement
! Notes
|-
| {{Nowrap|''[[Estmere#Media|May Day]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Left-wing political magazine
|-
| {{Nowrap|''[[Estmere#Media|The Nation]]''}}
| style="background-color:#3083b7 |
| {{Nowrap|[[Sotirian Democratic Union]]}}
| Right-wing political magazine
|-
|}

====Other national publications====
{| class="wikitable"
|-
! Newspaper
! colspan=2| Endorsement
! Notes
|-
| {{Nowrap|''[[Estmere#Media|Cultural Review]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Weekly culture and arts magazine
|-
| {{Nowrap|''[[Estmere#Media|Mode]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Weekly fashion magazine
|-
| {{Nowrap|''[[Estmere#Media|Reverb]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Bi-monthly rock music magazine
|-
| {{Nowrap|''[[Estmere#Media|Teen Mode]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Weekly fashion magazine aimed at young people
|-
| {{Nowrap|''[[Estmere#Media|Wow!]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Bi-monthly pop music magazine
|-
|}

====Local newspapers====
{| class="wikitable"
|-
! Newspaper
! colspan=2| Endorsement
! Notes
|-
| ''[[Estmere#Media|The Damesbridge Herald]]''
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Weekly newspaper covering [[Counties of Estmere|Damesbridgeshire]]
|-
| ''[[Estmere#Media|The Dunwich Echo]]''
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Daily newspaper covering [[Dunwich]] and the wider [[Counties of Estmere|Dunwich County]]
|-
| ''[[Estmere#Media|Flurland News]]''
| style="background-color:#3083b7 |
| {{Nowrap|[[Sotirian Democratic Union]]}}
| Daily newspaper covering the constituent entity of [[Flurland]]
|-
| {{Nowrap|''[[Estmere#Media|The Morwall Chronicle]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| | Daily newspaper covering the constituent entity of [[Greater Morwall]]
|-
| ''[[Estmere#Media|St Richards Times]]''
| style="background-color:#3083b7 |
| {{Nowrap|[[Sotirian Democratic Union]]}}
| Daily newspaper covering the city of [[St Richards]]
|-
| {{Nowrap|''[[Estmere#Media|The Swathish National]]''}}
| style="background-color:#008142 |
| {{Nowrap|[[Party of the Swathish]]}}
| Daily newspaper covering the constituent entity of [[Wealdland]]
|-
| {{Nowrap|''[[Estmere#Media|Wealdland Post]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Daily newspaper covering the constituent entity of [[Wealdland]]
|-
|}

====Foreign newspapers====
{| class="wikitable"
|-
! Newspaper
! colspan=2| Endorsement
! Notes
|-
| {{Nowrap|''[[Estmere#Media|The Continental]]''}}
| style="background-color:black |
| None
| Advised readers to "vote for {{wp|Pro-Europeanism|pro-Euclean}} candidates [and] parties".
|-
| {{Nowrap|''[[Alsland#Media|The Hamptonshire Post]]''}}
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Estmerish-language Alslandic newspaper.
|-
| ''[[Borland (Kylaris)#Media|The Norland Post]]''
| style="background-color:#d71b1b |
| {{Nowrap|[[Social Democratic and Co-operative Party]]}}
| Estmerish-language Borish newspaper.
|-
| ''[[Hjoed|Today]]''
| style="background-color:#3083b7 |
| {{Nowrap|[[Sotirian Democratic Union]]}}
| Estmerish-language version of Alslandic newspaper ''[[Hjoed]]''.
|-
| ''[[Borland (Kylaris)#Media|Westhaven Journal]]''
| style="background-color:black |
| None
| Estmerish-language Borish newspaper.
|-
|}

===Individuals===
<!--- Enter in alphabetical surname order; for bands/acts without surnames just use their main name. Ignore "The" etc. --->
====Aldman Democratic Alliance====
{{colbegin|colwidth=40em}}
* [[Haiko Posthuma]], Weranian politician and leader of the [[Aldman People's Party]]
{{colend}}

====Estmere First====
{{colbegin|colwidth=40em}}
* [[Alfred Boulanger]], Gaullican politician and leader of the [[National Front (Gaullica)|National Front]]
{{colend}}

====Reform Party====
{{colbegin|colwidth=20em}}
* [[Coralie Barreau]], Gaullican politician and co-leader of the [[Conservative and Progressive Republican Party (Gaullica)|PRCP]]
* [[Zacharie Blanchard]], Gaullican politician and co-leader of the [[Conservative and Progressive Republican Party (Gaullica)|PRCP]]
* [[Estmere#Media|Penny Dorchester]], journalist and economist (''Also endorsed the SDCP'')
* [[Estmere#Media|Abigail Kynd]], journalist
* [[Estmere#Media|Matt LePonde]], journalist
* [[Jimmy O'Reilly]], Caldish politician and former [[Taoiseach of Caldia]]
{{colend}}

====Social Democratic and Co-operative Party====
{{colbegin|colwidth=20em}}
* [[Sofija Anasdohter]], Azmaran politician and incumbent [[Government of Azmara|Thingspeaker of Azmara]]<ref name="Federalisation of Euclean Politics"/><ref>[https://forum.nationstates.net/viewtopic.php?p=38595971#p38595971"@AZThingspeaker"]. ''{{wp|Twitter|Chirper}}''. 27 April 2021. Retrieved 27 April 2021.</ref>
* [[Alexandra Aurelia]], Amathian politician and leader of the [[League of Equalists and Democrats (Amathia)|League of Equalists and Democrats]]<ref name="Federalisation of Euclean Politics"/>
* {{wp|Mother Mother|Baba Baba}}, indie rock band
* [[Andrew Bohn]], Nuvanian politician and incumbent [[Nuvania|Chief Minister of Nuvania]]<ref>[https://forum.nationstates.net/viewtopic.php?p=38600934#p38600934"@AndrewBohn"]. ''{{wp|Twitter|Chirper}}''. 29 April 2021. Retrieved 29 April 2021.</ref>
* [[Estmere#Media|Len Dawson]], journalist
* [[Monique Degar-Abdulrashid]], Gaullican politician and incumbent [[Gaullica|President of Gaullica]]<ref name="Federalisation of Euclean Politics"/><ref>[https://forum.nationstates.net/viewtopic.php?p=38590616#p38590616"@PresidentofGaullica"]. ''{{wp|Twitter|Chirper}}''. 25 April 2021. Retrieved 27 April 2021.</ref>
* {{wp|Arctic Monkeys|Desert Apes}}, rock band
* [[Faculty (TV series)|Auro De Maio]], [[Etruria|Etrurian-born]] actor
* [[Estmere#Media|Penny Dorchester]], journalist and economist (''Also endorsed the Reform Party'')
* [[Estmere#Sport|Ian Durras]], rugby player
* [[Esmeralda Falcão]], Paretian politician and leader of the [[Social Democrats (Paretia)|Social Democrats of Paretia]]<ref name="Federalisation of Euclean Politics"/><ref>[https://forum.nationstates.net/viewtopic.php?p=38600270#p38600270"@EsmeraldaF"]. ''{{wp|Twitter|Chirper}}''. 28 April 2021. Retrieved 29 April 2021.</ref>
* [[List of Premiers of Alsland|Jonathan Fraser]], Alslandic politician and former Premier of Alsland
* {{wp|Stormzy|Gustzy}}, musician
* {{wp|Amy Winehouse|Anna Harrington}}, musician
* [[Luise Höcherl]], Weranian politician and leader of the [[Social Democratic Radical Party of Werania|SRPO]]<ref name="Federalisation of Euclean Politics"/>
* [[Clara Hverman]], Borish politician and leader of the [[New Left (Borland)|New Left]]<ref name="Federalisation of Euclean Politics"/>
* [[Eryk Jorśsun]], Azmaran politician and former [[Government of Azmara|Thingspeaker of Azmara]]
* {{wp|Say Anything (band)|Just Tell Me}}, rock band
* [[Estmere#Media|Annie Kendall]], journalist and activist
* [[Faculty (TV series)|Dani Leiberman]], actor and activist
* [[Stiofán Mac Suibhne]], Caldish politician and incumbent [[Taoiseach of Caldia]]<ref name="Federalisation of Euclean Politics"/><ref>[https://forum.nationstates.net/viewtopic.php?p=38592089#p38592089"@sms"]. ''{{wp|Twitter|Chirper}}''. 25 April 2021. Retrieved 27 April 2021.</ref>
* [[Estmere#Media|Cate Marshal]], journalist
* [[Irena Mesić]], Slirnian politician and incumbent [[Premier of Slirnia]]<ref>[https://forum.nationstates.net/viewtopic.php?p=38605971#p38605971"The road ahead and an open door"]. ''[[Drazovice Diplomatique]]''. 30 April 2021. Retrieved 30 April 2021.</ref>
* {{wp|Lin-Manuel Miranda|Louis Matthew Montgomery}}, composer and playwright
* [[List of Premiers of Alsland|Ottila Möller]], Alslandic politician and incumbent [[List of Premiers of Alsland|Premier of Alsland]]<ref name="Federalisation of Euclean Politics"/>
* {{wp|My Chemical Romance|Periodic Ways}}, rock band
* [[Brooke Richards]], television producer and screenwriter, creator of [[Faculty (TV series)|Faculty]]
* [[President of Alsland|Martina Scott]], Alslandic politician and former Premier and [[President of Alsland]]
* [[Estmere#Media|Gopal Singh]], journalist
* {{wp|Skepta|Suspa}}, musician
* [[Mathéo Turzyna]], Gaullican politician and incumbent [[Gaullica|Premier of Gaullica]]<ref name="Federalisation of Euclean Politics"/>
* [[Faculty (TV series)|Salenna Tyson]], actress
* [[Jean Vallette]], Gaullican politician and former President of Gaullica<ref name="Federalisation of Euclean Politics"/>
* [[Rupert van Bleiswijk]], Hennish politician and incumbent [[Hennehouwe|Premier of Hennehouwe]]<ref name="Federalisation of Euclean Politics"/><ref name="All Eyes on Estmere"/><ref>[https://forum.nationstates.net/viewtopic.php?p=38605619#p38605619"@rvanbleiswijk"]. ''{{wp|Twitter|Chirper}}''. 27 April 2021. Retrieved 30 April 2021.</ref>
* {{wp|Yungblud|YBRV}}, musician
* {{wp|Lizzo|Vivi}}, musician
* [[Bonne Zijlstra]], Alslandic politician and former [[President of the Euclean Community]]<ref name="Federalisation of Euclean Politics"/>
{{colend}}

====Sotirian Democratic Union====
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* [[Estmere#Media|Amy Alehome]], journalist
* [[Estmere#Media|Edward Bates]], journalist
* [[Isilda Cerqueira]], Paretian politician and incumbent [[Premier of Paretia]]<ref>[https://forum.nationstates.net/viewtopic.php?p=38600270#p38600270"@CerqueiraIsilda"]. ''{{wp|Twitter|Chirper}}''. 28 April 2021. Retrieved 29 April 2021.</ref>
* [[Hugo-Noël Devereaux]], Gaullican politician and former [[Gaullica|President of Gaullica]]
* [[Augustin De Troumpe]], Gaullican politician and former [[Cabinet of Gaullica|Cabinet minister]]
* [[List of Premiers of Alsland|Lilliana Elliott]], Alslandic politician and former Premier of [[List of Premiers of Alsland|Premier of Alsland]]
* [[Estmere#Media|Rob Little]], journalist
* [[Pádraig Mac Piarais]], Caldish politician and leader of the [[Liberty Party (Caldia)|Liberty Party]]
* [[Bartholomäus Stobrawa]], Weranian politician and incumbent Minister-President of [[Cislania]]
* [[Estmere#Media|Alan Rickman]], journalist
* [[Vittoria Vasari]], Etrurian politician and incumbent [[Vice President of Etruria]]<ref>[https://forum.nationstates.net/viewtopic.php?p=38596873#p38596873"@VittoriaVasari"]. ''{{wp|Twitter|Chirper}}''. 27 April 2021. Retrieved 27 April 2021.</ref>
* {{wp|Andrew Lloyd Webber|Albert Lucas Winson}}, composer and playright
* [[Dietrich Wittmann]], Weranian politician and former [[Chancellor of Werania]]
* [[List of political parties in Alsland|Daniella Wright]], Alslandic politician and leader of the [[List of political parties in Alsland|Democrats]]
{{colend}}

===Organisations and other political parties===
====Aldman Democratic Alliance====
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* [[Aldman People's Party]] of [[Werania]]
{{colend}}

====Estmerish Section of the Workers' International====

;Trade unions
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* [[Independent Trade Union Federation#Member unions|Farmworkers' Union]]
* [[Independent Trade Union Federation]]
* [[Independent Trade Union Federation#Member unions|Industrial Workers' Union]]
* [[Independent Trade Union Federation#Member unions|Rail and Ports Union]]
* [[Independent Trade Union Federation#Member unions|Union of Seaworkers]]
* [[Independent Trade Union Federation#Member unions|Unorganised Workers' Council]]
{{colend}}

;Other
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* [[Congress of the Workers' International|Workers' International]]
{{colend}}

====Greens====
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* [[Green Party (Hennehouwe)|Green Party]] of [[Hennehouwe]]<ref name="All Eyes on Estmere"/>
{{colend}}

====Senior Citizens Countryside Alliance====
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* [[National Agricultural Guild]] (''Endorsed SCCA in the list vote and specific SDU constituency candidates'')
{{colend}}

====Social Democratic and Co-operative Party====
;Trade unions
{{colbegin|colwidth=40em}}
* [[Congress of Estmerish Trade Unions#Associate unions|Academic Assistance Association]]
* [[Congress of Estmerish Trade Unions#Associate unions|ACT – The Actors' Union]]
* [[Congress of Estmerish Trade Unions]]
* [[Congress of Estmerish Trade Unions#Member unions|Electric and Industrial Workers' Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Firefighters Union]]
* [[Congress of Estmerish Trade Unions#Member unions|General Workers' Union]]
* [[Congress of Estmerish Trade Unions#Associate unions|Independent and Unorganised Workers' Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Mineworkers' Federation]]
* [[Congress of Estmerish Trade Unions#Member unions|Musicians' and Cultural Workers' Union]]
* [[Congress of Estmerish Trade Unions#Member unions|National Teachers' Association]]
* [[Congress of Estmerish Trade Unions#Member unions|Postal and Communication Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Public and Municipal Workers' Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Public Sector Association]]
* [[Congress of Estmerish Trade Unions#Member unions|Service and Shop Workers' Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Shipping, Portworkers' and Transport Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Steelworkers' Union]]
* [[Congress of Estmerish Trade Unions#Member unions|Unite Together]]
* [[Congress of Estmerish Trade Unions#Associate unions|Writers' Guild]]
{{colend}}

;Other
{{colbegin|colwidth=40em}}
* [[Social Democratic Party (Etruria)|Social Democratic Party]] of [[Etruria]]<ref>[https://forum.nationstates.net/viewtopic.php?p=38596873#p38596873"@SDEtruria"]. ''{{wp|Twitter|Chirper}}''. 27 April 2021. Retrieved 27 April 2021.</ref>
{{colend}}

====Sotirian Democratic Union====
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* [[National Agricultural Guild]] (''Endorsed SCCA in the list vote and specific SDU constituency candidates'')
* [[Veritas Institute]], a {{wp|right-wing politics|right-wing}} {{wp|non-profit}} {{wp|political advocacy}} organisation and {{wp|think tank}}
{{colend}}

==Opinion polling==
Opinion polls were conducted throughout the period following the last election, by a number of polling organisations, most of which are members of the Estmerish Opinion Polling Organisation. Below are two graphs showing opinion poll result average trendline for the general election. The first includes all parties which won list seat in the last election, while the second focuses on minor parties.

[[File:2021 Estmerish election opinion polls.png|thumb|850px|centre|2021 Estmerish election opinion polls.png|950px|Graphical summary of the average of polls conducted for the general election for parties from the current Parliament.]]

[[File:2021 Estmerish election opinion polls minor parties.png|thumb|850px|centre|2021 Estmerish election opinion polls.png|950px|Graphical summary of the average of polls conducted for the general election for minor parties.]]

==References==