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Frisk

File:Frisklogo.png
Manufacturer	Ajax AB
Distributor	InterV
Country of origin	Eldmark
Region of origin	Arucia
Introduced	1913
Color	Various
Variants	Orange Apple Strawberry Peach Pineapple Prickly Pear Orange Cream Mullwine Sarsaparilla
Website	drinkfrisk.el

Frisk, stylized as "Frisk!", is an Eldmarsk carbonated beverage invented in 1913 by Hiram Ernman, bottled by Ajax AB, and distributed internationally by InterV. Initially an orange soda, the brand has since encompassed seven additional flavors, including a seasonal "throwback" flavor, marketed as Frisk "Zarza-Kola."

History

In 1913, Hiram Ernman, a known brewer and extract chemist, was experimenting with various root barks such as Sassafras and Sarsaparilla. Penniless, Ernman failed at a number of preceding business ventures and attempted flavors before proposing his beverage to Ajax AB, a brewing corporation in Stenighamn. Unsatisfied with their stagnant beer sales, Ajax marketed the beverage as Zarsa-Kola. Marketed as "a cheap and tasty alternative to alcohol for those abstaining from it, or from those too young to partake in it," the drink received moderate success before the brewery was destroyed during the Great War.

As the brewery began to rebuild itself, Ajax AB decided to devote more time to their soda sales, and hired Ernman again, who had developed additional drinks. Zarza-Kola was discontinued, and Frisk, meaning "Fresh" in Blostlandic, was introduced in a clear ribbed bottle in 1939, showing off the bright colors of the soda. Due to the massive success of the brand, Frisk Apple and Frisk Strawberry were introduced in 1943.