Svaartaron Auto Works
Worker cooperative, Wholly-Owned Subsidiary of Svaartaron | |
Traded as | VSE: SAW |
Industry | Automotive |
Founded | 1905 |
Founder | Margus Svaartaron (Original); Wendel Svaartaron (as worker's cooperative) |
Headquarters | , |
Area served | Worldwide |
Products | Motor Vehicles |
Services | Automotive repair, Financing |
Divisions | Svaartaron, Farrangur |
Svaartaron Auto Works is the automotive division of North Ottonian corporation Svaartaron. A wholly-owned subsidiary run as a worker's cooperative, Svaartaron Auto is an iconic North Ottonian auto manufacturer, as well as a key member of the Ottonian Motor Cooperative. The marque which shares the company's name is a long-running brand with a reputation for reliability and economy, in spite of lackluster comforts and at-times indifferent performance.
History
Founding and Early History
Restructuring and the Revolution
Recent History
Modern Operations
Ownership and Management Structure
Facilities
In Foreign Markets
Marques
Svaartaron
The mainstays of Svaartaron's offerings consist of relatively utilitarian vehicles for the budget-conscious, as well as commercial buyers, government contracts, and tradesmen. Svaartarons typically have a low starting price offset by the generally-low number of standard features; even on modern vehicles, hand-cranked windows are common, air-conditioning is often optional, and manual transmissions are the norm.
Model Name | Years Produced | Size/Class | Notes |
---|---|---|---|
MUV | 1960 - present | Mini truck/Microvan | |
L-Ute | 1950 - present | Mini SUV/Minitruck | |
Metro | 1954 - present | City Car | Originally a subcompact model until 1970. |
Handy | 1972 - present | Subcompact Car | |
Sturdy | 1958 - present | Compact Car |
Farrangur
Named after famed Ottonian automotive designer Jord Farrangur, the Farrangur marque is Svaartaron's sporting and, to a lesser extent, luxury marque (at least relatively-speaking). Farrangur designs often platform-share with comparable Svaartaron models, but generally come with more standard features and higher performance margins.