Eloranta
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Native name | Eloranta Autoyhtion Oy |
|---|---|
| Subsidiary | |
| Industry | Automotive |
| Founded | 1929 |
| Founder | Vihtori Eloranta |
| Headquarters | Osterlund , Valkea |
Area served | worldwide |
| Products | Luxury vehicles |
Production output | 176,000 (2019) |
| Parent | Eloranta-Forscher |
| Website | eloranta.com |
Eloranta is a luxury vehicle brand owned by Eloranta-Forscher, a Valkean-Nidwaldeser automotive holding company based in Erzberg, Nidwalden. Its vehicles currently comprise luxury passenger cars and luxury sport utility vehicles.
Eloranta was founded in 1929, starting off as a manufacturer of car bodies before moving to make passenger cars themselves. They began to cater to the luxury market in the 1950s, establishing themselves as a premier marque in the Valkean passenger vehicle market. It was bought by state-owned Valkean Industrial Corporation (VTY) in 1958 and included in its motor vehicle brands. However, VTY was broken up in the 1980s, and so Eloranta was an independent company for 5 years before Sorsa acquired them in 1988.
Sorsa continued to own Eloranta until it was spun off in 2005. In 2007, a deal was brokered with Nidwaldeser company Forscher to create Eloranta-Forscher, a holding company that would own, design, manufacture, and market both marques.