Svaartaron Auto Works

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Svaartaron Auto Works
Worker cooperative, Wholly-Owned Subsidiary of Svaartaron
Traded asVSE: SAW
IndustryAutomotive
Founded1905
FounderMargus Svaartaron (Original); Wendel Svaartaron (as worker's cooperative)
Headquarters,
Area served
Worldwide
ProductsMotor Vehicles
ServicesAutomotive repair, Financing
DivisionsSvaartaron, Farrangur

Svaartaron Auto Works is the automotive division of North Ottonian corporation Svaartaron. A wholly-owned subsidiary run as a worker's cooperative, Svaartaron Auto is an iconic North Ottonian auto manufacturer, as well as a key member of the Ottonian Motor Cooperative. The marque which shares the company's name is a long-running brand with a reputation for reliability and economy, in spite of lackluster comforts and at-times indifferent performance.

History

Founding and Early History

Restructuring and the Revolution

Recent History

Modern Operations

Ownership and Management Structure

Facilities

In Foreign Markets

Racing and Sporting

Marques

Svaartaron

The mainstays of Svaartaron's offerings consist of relatively utilitarian vehicles for the budget-conscious, as well as commercial buyers, government contracts, and tradesmen. Svaartarons typically have a low starting price offset by the generally-low number of standard features; even on modern vehicles, hand-cranked windows are common, air-conditioning is often optional, and manual transmissions are the norm.

Model Name Years Produced Size/Class Notes
MUV 1960 - present Mini truck/Microvan
L-Ute 1950 - present Mini SUV/Minitruck
Metro 1954 - present City Car Originally a subcompact model until 1970.
Handy 1972 - present Subcompact Car
Sturdy 1958 - present Compact Car

Farrangur

Named after famed Ottonian automotive designer Jord Farrangur, the Farrangur marque is Svaartaron's sporting and, to a lesser extent, luxury marque (at least relatively-speaking). Farrangur designs often platform-share with comparable Svaartaron models, but generally come with more standard features and higher performance margins.