Guerrier

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Guerrier S.A.
Traded asGER
Industry
  • Cars
  • Defense
  • Electronics
FoundedAugust 27, 1929
(94 years ago)
 (1929-08-27)
FounderFrancesc Allegúa
HeadquartersSan Bertiago, TBE,
Area served
Keaceria (except TBA), Aurinia and Mardisia
Key people
Agustín Cambeiro
(Chairman and CEO)
Brands
  • Guerrier
  • Fiereza
  • Hibisco
Production output
Decrease 9,472,556 (FY21)
ServicesBanking, financing, fleet management, insurance, leasing
Number of employees
482,240 (2022)
Divisions
  • Guerrier Keaceria
  • Guerrier Aurinia
  • More to be added

Guerrier S.A. is a Madorian multinational automotive manufacturer and defense conglomerate. It was founded by Francesc Allegúa and incorporated on August 27, 1929. Guerrier is one of the largest automobile manufacturers in Cunova, producing about 10 million vehicles per year.

Since the 1960s, Guerrier has expanded its activities to include the production of defense equipment and electronics, and has become a major supplier of electronic systems for the armed forces. The company is also known for its commitment to innovation, having launched the first mass-produced fully autonomous electric car, the Guerrier Autónoma, in 2023.

History

The company was founded in 1929, by industrialist Francesc Allegúa, who noticed errors in car manufacturing during WWI.

The name Guerrier (lit. Warrior) was used to evoke a sense of "strength and resilience". In 1931, Guerrier produced its first car, the Guerrier Series A. Over the years, Guerrier became a major automobile manufacturer in Costa Madora and created several iconic models, including the Guerrier Fiereza in 1955.

In the 1960s, Guerrier began to diversify its activities to include the production of defense equipment and electronics. In 1969 the company established its main assembly plant in Caubún, which became an important production center for its cars and electronic systems.

In 1985, Guerrier acquired a majority stake in the defense company EIDOS, which strengthened its position in the defense sector. Over the years, Guerrier and EIDOS have worked closely together to develop state-of-the-art electronic systems for the armed forces.

More recently, Guerrier has continued to innovate in automotive technology, launching the first mass-produced fully autonomous electric car, the Guerrier Autónoma, in 2023.

Guerrier is currently led by Agustín Cambeiro since 2013.

See also