Saburo
Division | |
Industry | Automotive |
Founded | 28 May 1937 |
Founder | Yoshihiro Nakagawa |
Headquarters | |
Area served | Worldwide |
Key people | Yousuke Takano (President & CEO) Hirose Natsumi (COO & Regional Director) |
Revenue | 248 billion GLG (2023) |
19 billion GLG (2023) | |
Number of employees | 1,579 (2023) |
Parent | Saburo Corporation |
Website | saburo.nk |
Saburo (サブロウ) is the automobile manufacturing division of the Nihhonese transportation conglomerate Saburo Corporation, one of the largest automaker by production worldwide in 2020.
Saburo cars are known for their use of a boxer engine layout in most production vehicles. The Symmetrical All Wheel Drive layout was introduced in 1970. Both have been standard equipment for mid-size and smaller cars in most markets by the 1990s. Unlike most automakers, Saburo offers turbocharged versions of their passenger cars, such as the WRE, Legionnaire, Outback, Saburo Forresterand the company's first 7-seater SUV, the Saburo Tonare.
Over the last decade, Saburo has been well-known for heralding the start of safety eccentric cars with the introduction of its Sightseeing technology. Saburo aims to equip all of its cars with the new Autonomous Braking System introduced in 2015 by 2028.
The etymology of Saburo comes from the Kanji word 佐奉朗, which are the three values that Saburo aims to provide its customers; Support, Dedicate, and Positive.
History
Vehicles
Over the previous years, Saburo has produced vehicles with cutting-edge technology that has competed with cars of the same segment. Although Saburo has mainly produced cars made with sport technologies, it has also built a handful of SUVs and wagons. Below is the current line up of Saburo's offers:
- Saburo WRE; compact sedan
- Saburo Outback; previously classified as a wagon until the 6th generation, when it was reclassified as a premium crossover SUV.
- Saburo Legionnaire; Mid-size Sedan
- Saburo Forrester; Compact SUV
- Saburo Tonare; Mid-size SUV
- Saburo Reverb; a redesigned WRE 4-door hatchback
- Saburo Trekker; a raised WRE with off-road capability
Saburo in Motorsport
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