Bergamin: Difference between revisions
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| name = Erasmo Bergamin s.p.a. | | name = Erasmo Bergamin s.p.a. | ||
| logo = bergamin-logo.png | | logo = bergamin-logo.png | ||
| type = | | type = {{wp|Privately held company|Private}} | ||
| area_served = Worldwide | | area_served = Worldwide | ||
| key_people = | | key_people = | ||
| Line 38: | Line 38: | ||
== History == | == History == | ||
[[File:GianAngelo Pistoia - Giorgio Armani - Foto 1.tif|250px|thumb|left|Erasmo Bergamin, 1997]] | [[File:GianAngelo Pistoia - Giorgio Armani - Foto 1.tif|250px|thumb|left|Erasmo Bergamin, 1997]] | ||
Erasmo Bergamin founded the eponymous house in 1979 when he was 41 years old. He had worked in the fashion industry since age 20, first as an assistant dressmaker and later as a designer and couturier. | |||
== Brands == | == Brands == | ||
[[File:Bergamin-ad-color-2022.png|Spring/summer 2022|thumb]] | |||
=== Erasmo Bergamin === | |||
''Erasmo Bergamin'' is the house's highest-end {{wp|ready-to-wear}} brand, sold exclusively at eponymous boutiques and select {{wp|Department store|department stores}} in Montecara, [[Verlois]], [[Keisi]], [[Jindao]], and other global cities. | |||
=== Studio Bergamin === | |||
''Studio Bergamin'' is a {{wp|Diffusion line|bridge}} line, sold at branded boutiques and online. | |||
=== Bergamin Strada === | |||
''Bergamin Strada'' is the most accessible and casual of the house's brands, drawing inspiration from {{wp|Nightclub|clubbing}} and {{wp|streetwear}}. | |||
== Advertising == | == Advertising == | ||
[[File:Bergamin-ad-2022.png|thumb]] | [[File:Bergamin-ad-2022.png|Spring/summer 2014|thumb]] | ||
Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer {{wp|Cindy Sherman|Addia Fico}}, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor. | |||
== Controversy == | == Controversy == | ||
{{wp|Vegan|Vegans}} and others in the {{wp|Animal rights|animal-rights}} movement have long protested Bergamin's use of fur and leather, some of which is sourced from exotic animals like {{wp|Crocodile skin|crocodiles}} and {{wp|Snakeskin|pythons}}. Critics allege that these materials are inhernently cruel and that their sourcing endangers and exploits workers in the {{wp|developing world}}. | |||
[[Category:Companies]] | [[Category:Companies]] | ||
[[Category:Montecara]] | [[Category:Montecara]] | ||
Latest revision as of 17:44, 20 June 2022
 | |
| Private | |
| Industry | Fashion |
| Founded | 1979 |
| Headquarters | |
Area served | Worldwide |
| Revenue |  €2.36 billion (2019) |
| €36 million (2020) | |
Number of employees | 2,800 (2019) |
| Website | bergamin |
Erasmo Bergamin s.p.a., commonly known as Bergamin, is a Montecaran fashion house and luxury brand which designs, manufactures, and retails clothing and accessories. Its range includes haute couture and ready-to-wear apparel, leather goods and shoes, watches, jewelry, and eyewear.
History
Erasmo Bergamin founded the eponymous house in 1979 when he was 41 years old. He had worked in the fashion industry since age 20, first as an assistant dressmaker and later as a designer and couturier.
Brands
Erasmo Bergamin
Erasmo Bergamin is the house's highest-end ready-to-wear brand, sold exclusively at eponymous boutiques and select department stores in Montecara, Verlois, Keisi, Jindao, and other global cities.
Studio Bergamin
Studio Bergamin is a bridge line, sold at branded boutiques and online.
Bergamin Strada
Bergamin Strada is the most accessible and casual of the house's brands, drawing inspiration from clubbing and streetwear.
Advertising
Bergamin is known for its iconic, eccentric, and even shocking advertising campaigns dating back to the early 1990s. Under the direction of fine-art photographer Addia Fico, the brand began to publish advertisements that had a carnivalesque quality, with heavily made-up models taking on theatrical personas. On occasion, these works did not feature any Bergamin products at all; one notorious still from the fall/winter 1994 collection depicted a (real) sacrificial goat bleeding to death on a black-and-white tiled floor.
Controversy
Vegans and others in the animal-rights movement have long protested Bergamin's use of fur and leather, some of which is sourced from exotic animals like crocodiles and pythons. Critics allege that these materials are inhernently cruel and that their sourcing endangers and exploits workers in the developing world.