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'''Eloranta''' is a luxury vehicle brand owned by [[Eloranta-Forscher]], a Valkean-Nidwaldeser automotive holding company based in [[Erzberg]], [[Nidwalden]]. Its vehicles currently comprise luxury passenger cars and luxury sport utility vehicles.
'''Eloranta''' is a luxury vehicle brand owned by [[Eloranta-Forscher]], a Valkean-Nidwaldeser automotive holding company based in [[Erzberg]], [[Nidwalden]]. Its vehicles currently comprise luxury passenger cars and luxury sport utility vehicles.


Eloranta was founded in 1929, starting off as a manufacturer of car bodies before moving to make passenger cars themselves. They began to cater to the luxury market in the 1950s, establishing themselves as a premier marque in the Valkean passenger vehicle market. It was bought by state-owned Valkean Industrial Corporation (VTY) in 1958 and included in its motor vehicle brands. However, VTY was broken up in the 1980s, and so Eloranta was an independent company for 5 years before [[Sorsa]] acquired them in 1988.
Eloranta was founded in 1929, starting off as a manufacturer of car bodies before moving to make passenger cars themselves. They began to cater to the luxury market in the 1950s, establishing themselves as a premier marque in the Valkean passenger vehicle market. It was bought by state-owned Valkean Industrial Corporation (VTY) in 1963 and included in its motor vehicle brands. However, VTY was broken up in the 1980s, and so Eloranta was an independent company for 5 years before [[Sorsa]] acquired them in 1988.


Sorsa continued to own Eloranta until it was spun off in 2005. In 2007, a deal was brokered with Nidwaldeser company [[Forscher]] to create [[Eloranta-Forscher]], a holding company that would own, design, manufacture, and market both marques.
Sorsa continued to own Eloranta until it was spun off in 2005. In 2007, a deal was brokered with Nidwaldeser company [[Forscher]] to create [[Eloranta-Forscher]], a holding company that would own, design, manufacture, and market both marques.

Revision as of 13:35, 29 January 2021

Eloranta Car Company Oy
Native name
Eloranta Autoyhtion Oy
Subsidiary
IndustryAutomotive
Founded1929
FounderVihtori Eloranta
Headquarters
Osterlund
,
Valkea
Area served
worldwide
ProductsLuxury vehicles
Production output
176,000 (2019)
ParentEloranta-Forscher
Websiteeloranta.com

Eloranta is a luxury vehicle brand owned by Eloranta-Forscher, a Valkean-Nidwaldeser automotive holding company based in Erzberg, Nidwalden. Its vehicles currently comprise luxury passenger cars and luxury sport utility vehicles.

Eloranta was founded in 1929, starting off as a manufacturer of car bodies before moving to make passenger cars themselves. They began to cater to the luxury market in the 1950s, establishing themselves as a premier marque in the Valkean passenger vehicle market. It was bought by state-owned Valkean Industrial Corporation (VTY) in 1963 and included in its motor vehicle brands. However, VTY was broken up in the 1980s, and so Eloranta was an independent company for 5 years before Sorsa acquired them in 1988.

Sorsa continued to own Eloranta until it was spun off in 2005. In 2007, a deal was brokered with Nidwaldeser company Forscher to create Eloranta-Forscher, a holding company that would own, design, manufacture, and market both marques.