Rolex Unitsen
 The Crown represents the company’s royal endorsement. The Gold represents the precious metals the company handles and uses to make products | |
| Public | |
| Traded as | CSE RUG |
| Industry | Bullion, jewellery and watchmaking |
| Founded | April 24th, 1896 |
| Founder | Harold Unitsen And Albert Rolex |
| Headquarters | , |
Number of locations | 560 |
Area served | Worldwide |
Key people | Jason Dufont (CEO) Fredrick Unitsen-Rolex (Chairman) |
| Revenue | P4.7 Billion |
| Owner | Unitsen-Rolex Family |
Number of employees | 4,890 |
| Divisions | UR BULLION, UR REAL ESTATE |
| Subsidiaries | Goliath Mining |
| Website | www.rolexuniten.co.pm |
The Rolex Unitsen Group is a PyeMcGowian luxury watch and jewellery manufacturer, which also competes in the bullion management and excavation industry. Originally founded as Mountapricot Luxury Wristware, in 1896 in the peaceful Confederation of Wilhelmburg and Jeneva, the company has become an international image of PyeMcGowian luxury.
The Company was founded by best friends Harold Unitsen and Albert Rolex, who’s children married creating the Unitsen-Rolex Family, after they spent five years at a watchmaking academy in Jeneva, and ten years working for Stuart Watches. The company was initially funded by Harold’s father’s mining company in the mountains surrounding Wilhelmburg and Jeneva, until the early 1910s the company could support itself.
Today, RU is considered only for elites and those with a fare sum of cash to purchase something so expensive, but in the 1950s RU tried making an affordable luxury watch for the mid and lower middle class, and they made a large profit until competitors found even more luxury wristwear at half the price, thus ending the RUmaffordable watch line, except for the children’s line which is still in operation today. In 2017 RU’s most expensive watch was sold for 8.2 Million Poggles at the Nova Marina Auction House, becoming the most excpencive piece of wrist wear sold to the public.
In 1922 Rolex Unitsen expanded into both Bullion and Jewellery, both of which are still operational. The company holds the largest collection of precious metals, outside of the government and the five largest banks in PyeMcGowan. The company keeps its metals in the Mt Serratton Facility in the high mountains surrounding Wilhelmburg and Jeneva. In 1962 the watchmaker received royal endorsement, for its production of watches, for a low price for the currently exiled PyeMcGowian Military Forces.