amlø
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| amlø | |
| Private | |
| Industry | Retail |
| Founded | 22 November 1955 in Østvald, Helmark, Esthursia |
| Founder | Mikkjal Lukasson |
| Headquarters | , Helmark, Esthursia |
Number of locations | 315 (2021) |
| Products |
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| Revenue |  ʃ37.5 billion (2021) |
| Website | |
amlø is an Asthonic Esthursian multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services, and since 2011, food production for retail and supermarkets. Started in 1955 by Mikkjal Lukassen in his birthtown, the small Helmark town of Østvald, its headquarters has since moved to the riding's capital (Fjármagn). amlø has been one of the world's largest furniture retailer since the 1980s. The brand used by the group is derived from an acronym that consists of the first letter for "Asthonic", its founder's initials, and that of Østvald.
The group is primarily known for its modernist furniture designs, its simple approach to interior design, and its immersive shopping concept, based around a showroom of decorated room settings, in which customers can interact with the available articles onsite. In addition, the firm is known for its attention to cost control and continuous product development, notably, the ready-to-assemble model of furniture sales, and other elements which have allowed amlø to establish lower prices than its competitors. Its Frásøgnhølls have became globally recognisable symbols of the brand, the popularity of which led it to produce and sell its Kjøttkaker (lit. meatcakes) directly to retailers and supermarkets.
