Royal Motors

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Royal Motor Company
Public
Traded asECSE: RMG
IndustryAutomotive
FoundedJune 16, 1912; 111 years ago (1912-06-16)
FounderStanley Cornell
Headquarters,
Area served
Worldwide
Products
  • Automobiles
  • Luxury Vehicles
  • Commercial Vehicles
  • Automotive parts
  • Pickup trucks
  • SUVs
Production output
Decrease 6.0 million vehicles (2018)
Services
  • Automotive finance
  • Vehicle leasing
  • Vehicle service
RevenueIncrease $160.33 billion (2018)
Decrease $3.27 billion (2018)
Decrease $3.67 billion (2018)
Total assetsDecrease $256.54 billion (2018)
Total equityDecrease $35.93 billion (2018)
Number of employees
199,000 (December 2018)

Royal Motor Company is an Ibican multinational automaker that has its main headquarters in St. Clarke. The company sells automobiles and commercial vehicles under the Royal brand. The company is listed on the Elizabeth City Stock Exchange. Royal's main domestic competition is Acceline Motors.

Royal Motor Company Fund

The Royal Motor Company Fund (also known as Royal Fund), based in St. Clarke, is the philanthropic arm of the Royal Motor Company. Established in 1949, Royal Fund is a nonprofit corporate foundation financed by contributions from Royal Motor Company. In 2017, Royal Fund contributed $63 million to various causes with a focus on education, driving safely and community building.

The Royal Driving Skills for Life program is a driver safety program aimed at teens that was developed together with the Governors Highway Safety Association and safety experts. The Royal Volunteer Corps allows Royal employees and retirees to sign up for volunteering work on local projects. The Royal Fund invests $18 million annually in education in Ibica and around the world, but accepts applications only from nonprofit organizations registered in Ibica. Education programs and scholarships include: Alan Mulally Engineering Scholarship, Royal Blue Oval Scholars Program, Royal College Community Challenge (Royal C3), Royal Driving Dreams Tour, Grants to Individuals Program, HBCU Community Challenge, and William Clay Royal Automotive Design Scholarship.

Environmental initiatives

Compressed natural gas

The alternative fossil fuel vehicles operate on compressed natural gas—or CNG. Some CNG vehicles have dual fuel tanks – one for gasoline, the other for CNG – the same engine can operate on either fuel via a selector switch.

Flexible fuel vehicles

Flexible fuel vehicles are designed to operate smoothly using a wide range of available ethanol fuel mixtures—from pure gasoline to bioethanol-gasoline blends such as E85 (85% ethanol and 15% gasoline) or E100 (neat hydrous ethanol). Part of the challenge of successful marketing alternative and flexible fuel vehicles in Ibica is the general lack of establishment of sufficient fueling stations, which would be essential for these vehicles to be attractive to a wide range of consumers. Significant efforts to ramp up production and distribution of E85 fuels are underway and expanding.

Electric drive vehicles

Hybrid electric vehicles

In 2005, Royal announced a goal to make 250,000 hybrids a year by 2010, but by mid-2006 announced that it would not meet that goal, due to excessively high costs and the lack of sufficient supplies of the hybrid-electric batteries and drivetrain system components. Instead, Royal has committed to accelerating development of next-generation hybrid-electric power plants. This engineering study is expected to yield more than 100 new hybrid-electric vehicle models and derivatives.

On June 12, 2008, the Ibican Department of Energy expanded its own fleet of alternative fuel and advanced technology vehicles with the addition of a Royal Holden Plug-In Hybrid Flex-Fuel Vehicle. The vehicle is equipped with a 10-kilowatt (13 hp) lithium-ion battery supplied by Lanister Controls that stores enough electric energy to drive up to 30 miles (48 km) at speeds of up to 40 mph (64 km/h). In March 2009, Royal launched hybrid versions of the Royal A;hambra Hybrid in Ibica, both as 2010 models.

Hydrogen

Royal also continues to study fuel cell-powered electric powertrains and has demonstrated hydrogen-fueled internal combustion engine technologies, as well as developing the next-generation hybrid-electric systems. Compared with conventional vehicles, hybrid vehicles and/or fuel cell vehicles decrease air pollution emissions as well as sound levels, with favorable impacts upon respiratory health and decrease of noise health effects.

Royal has launched the production of hydrogen-powered shuttle buses, using hydrogen instead of gasoline in a standard internal combustion engine, for use at airports and convention centers. At the 2006 Greater Rhone Auto Show, Royal showcased a hydrogen fuel cell version of its Outrigger SUV. The Fuel cell Outrigger has a combined output of 174 hp (130 kW). It has a large hydrogen storage tank which is situated in the center of the car taking the original place of the conventional model's automatic transmission. The centered position of the tank assists the vehicle reach a notable range of 350 miles (563 km), the farthest for a fuel cell vehicle so far. The fuel cell Outrigger the first in a series of prototypes partly funded by the Ibican Department of Energy to expand efforts to determine the feasibility of hydrogen- powered vehicles. The fuel cell Explorer is one of several vehicles with green technology being featured at the Rhone show, including the 2008 Royal Holden Hybrid, PZEV emissions compliant Fusion and Focus models and a 2008 Ford F-Series Super Duty outfitted with Ford's clean diesel technology.


PC power management

On March 2010, Royal announced its PC power management system which it developed with NightWatchman software from 3T. The company is expected to save $1.2m on power cost and reduce carbon footprint by an estimated 16,000 to 25,000 metric tons annually when the system is fully implemented.

According to company, reduction in carbon footprint and power cost will be achieved by developing 'Power Profiles' for every PC in the company.