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Ajeng's

File:Ajeng's.png Logo since 1996
Type	Public company
Industry	Fast food restaurants
Founded	August 2, 1963 (1963-08-02) in Bronstad, Imagua
Founder	Bagas Majoni (founder of the restaurant) Robert Majoni (founder of the chain)
Headquarters	Cuanstad , Imagua and the Assimas
Number of locations	TBD (2022)
Area served	Worldwide (68 countries)
Key people	TBD (Chair) TBD (CEO) TBD (COO)
Products	TBD
Revenue	TBD

Ajeng's is an Imaguan-based fast food chain. Originating from a ganome in Bronstad that opened in 1919 by Bagas Majoni, it would become a fast food chain in 1964 when Bagas' grandson, Robert Majoni opened a second location in Bronstad, and followed it up with opening a location in Cuanstad in 1966.

History

Origins

In 1919, Bagas Majoni, a son of a gowsa labourer who moved to Bronstad, opened a ganome known as the Majoni Ganome. Due to the ganome's position near the railway station, and its location on the main road linking Nua Taois and Cuanstad, the ganome became successful as it catered to both local Coian-Imaguans and to travellers. After Bagas Majoni died of tuberculosis in 1925, as Bagas' sons were uninterested in taking over the ganome, his daughter, Ajeng Majoni, took over the ganome, who would add more "local food" to help increase customer traffic.

In the aftermath of the Great War, Ajeng would remodel the ganome, and in 1938 renamed the Majoni Ganome to Aunt Ajeng's Ganome to reflect both the more popular name, and to make the ganome feel "more inviting" to potential customers. Ajeng Majoni would continue operating the ganome until her death in 1960, with her nephew, Robert Majoni taking over as owner of Aunt Ajeng's Ganome.

Robert Majoni, hearing of Munchies' "assembly-line process," began to experiment with creating a similar process to assemble the food he served at the ganome. While initially continuing to serve the same food that Ajeng had served, Robert would reduce the number of items served at Aunt Ajeng's Ganome, until by 1961 the only food items still being served at Aunt Ajeng's Ganome were congee, cou-cou, fish tea, Imaguan patties, pandan, spiced fruit salad.

By 1962, Robert Majoni began plans to build a location closer to the Imaguan Motorway in order to "continue serving travellers in the new style." After securing a loan in 1963, he was able to begin construction on a "modern ganome" with architecture reflecting a Rizean diner. In late 1963, Aunt Ajeng's Ganome was formally incorporated under Imaguan law.

Early years and growth

On 6 January, 1964, Aunt Ajeng's Ganome opened its new store in Bronstad. Unlike the original location, the second location "was more of a Rizean diner than a traditional ganome," with the location being "clean, modern, and welcoming," while ample parking allowed "more consumers to stop by, eat, and leave" than the original location. From the start, the location became very successful.

The success of the new location led to Robert Majoni beginning to eye a location in Cuanstad, seeing it as "the next logical step." Thus, from mid-1964 onward, Majoni scouted in search of a location that was "close to a motorway" yet close enough to Cuanstad to guarantee "reliable customer traffic." However, in early 1965, during a business trip to Cuanstad, he dined at Irwin Nagabagi's ganome "just off the Altaithe-Cuanstad motorway." When Nagabagi disclosed he was struggling to keep his ganome afloat, Majoni offered to buy the location as he was looking to set up another location for his "new style of ganome." After the deal was signed, Majoni purchased the adjacent building so he could demolish both buildings and create a "facsimile of the Bronstad location," which opened in 1966, bringing the number of Aunt Ajeng's Ganomes to three.

The following year, Majoni opened two more locations: one in Nua Taois, and one in Hochester. In 1968, the original Aunt Ajeng's Ganome was closed, with the building being converted into the company headquarters. By 1970, Aunt Ajeng's Ganome had reached ten locations: two in Cuanstad, one each in Altaithe, Bronstad, Bridgetown, Colton, Evertsgard, Hedmenstad, Knowleston, and San Pietro.

In 1971, Robert Majoni would shorten Aunt Ajeng's Ganome to Aunt Ajeng's, as "it was shorter to fit on signs" and to "stop people from accusing [him] of driving the local ganome out of business." In 1972, he signed his first franchising agreement, allowing Irwin Nagabagi to operate several Aunt Ajeng's in Cuanstad, including Nagabagi's old ganome. This was quickly followed by other agreements. This led to significant growth for Aunt Ajeng's, and in 1978, it opened its first foreign location, when it opened a store in Port de la Sainte, Sainte-Chloé. In 1982, Aunt Ajeng's opened its first location in Bonaventura, with a location in Sermoni. During the 1980s, Aunt Ajeng's would continue to expand throughout the region, with (TBD). By 1990, Aunt Ajeng's had a presence across the Arucian, with (TBD).

Going public

In 1991, Robert Majoni died of a sudden heart attack, leading to his son, John Majoni, taking over the company. John Majoni would take the company public in 1993 on the Cuanstad Stock Exchange, and in 1996 would rename Aunt Ajeng's to Ajeng's, as it sought to "rebrand its image" from being "merely a fast food restaurant" to being "a true ganome-like experience." As part of John Majoni's rebranding efforts, the dining areas of all Ajeng's restaurants were converted from the "Rizean-style diner" that had been implemented under Robert Majoni's tenure to a more "organic form" in the late 1990s.

(TBC)

Restaurants

Interior of an Ajeng's restaurant

Since Robert Majoni's decision to transform Aunt Ajeng's Ganome from a singular ganome into a fast food chain, the layout of all Ajeng's locations has generally been identical with one another. Until 1996, the interiors of all Ajeng's restaurants were all designed to be clean and modern, with the restaurants resembling a Rizean-style diner. However, in 1996, Ajeng's would renovate the dining areas of all its restaurants to be more organic and to be more like a ganome in style. The kitchens still resemble diner kitchens, with the food being cooked "in full view" of customers.

Older Ajeng's restaurants have an area of around 56 square metres (600 square feet), or a similar area to a diner. However, since the 1970s, the average area of an Ajeng's restaurants is around 418 square metres (4,500 square feet), with the surrounding parking lot present in most Ajeng's restaurants being around three to four times larger than the restaurant itself. However, some restaurants in dense urban areas lack parking spaces, particularly in areas without parking minimums. In addition, many Ajeng's restaurants, particularly those built since the early 1980s in suburban and rural areas have a drive-through, with the first opening in 1982 in Bloomburg near the Thorebourne Naval Base.

Ajeng's restaurants are closed on Sundays: this traces back to Imagua's long-standing ban on Sunday trading, but also to the religious views of the Majoni family, with John Majoni saying in 1994 that "the Lord's Day is meant to be a day of rest; a day for mental cultivation, and a day to spend with family," and said that "even if Sunday trading were legalised in Imagua, none of our stores will ever be open on Sundays, under any circumstance." In addition, all Ajeng's locations are closed on the Easter weekend (from Good Friday to Paschal Monday) and on Nativity. On all other days of the week, Ajeng's locations are generally open from 6 am until 10 pm, although some locations open earlier and close later, with a handful being open for 24 hours from 6 am on Monday or the day after Paschal Monday or Nativity until 10 pm on Saturday or on the day before Good Friday or Nativity.

Products

An Ajeng's bake and shark

Ajeng's main specialty is Imaguan cuisine, with the primary foods being sold at Ajeng's including bake and shark, Imaguan patties, jerked or stewed chicken nuggets, pandan, spiced fruit salad, sweetbread, and wada. Beverages sold at Ajeng's include coffee, hot chocolate, tea, water, and orange juice. Unlike many other fast food chains, Ajeng's does not offer regionalised products in any of its markets, as it would "undermine the Arucian character of the restaurant," with John Majoni saying in 2003 that "if you ever ate Top Dog susi in Senria, then you will understand why Ajeng's will never make new products just to appeal to foreign tastes in foreign markets."

All Ajeng's products are served on a plastic tray with metal cutlery if consumed inside the restaurant, or in cardboard containers with plastic cutlery if it is a take-out. Take-out orders are done either by ordering at a restaurant counter or via a drive-through in locations with drive-throughs, although in some countries, such as Estmere, Ajeng's orders can be delivered via an online meal delivery service.

(TBC)

Locations

Country	Locations	Year entered
Bonaventura	131	1982
Template:Country data Estmere	209	2002
Imagua and the Assimas	101	1964
Sainte-Chloé	231	1978