Morganelli
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Public | |
Founded | September 4, 1866 |
Founder | Roberto Morganelli |
Headquarters | , |
Area served | Worldwide |
Key people | Annabella Dugo (CEO) Umberto Desiderio (President) |
Products | Coffee Espresso machines Ice cream |
Website | morganelli.com |
Morganelli S.p.A. is a Barcian coffee and ice cream company headquartered in Tradare. Morganelli is a global company with its coffee products stocked in retailers in over 100 countries globally. Morganelli is particularly known for its whole bean coffee available in a number of blends, but the company is also a producer of instant coffee which is stocked in most major supermarkets. Since 1958 Morganelli has also produced ice cream though only for the Auressian market.
Morganelli imports coffee from around the world from countries such as Amandine, Rocia, Audonia, Okimili, Nabiya, and Songha. Morganelli's global reach and popularity has led the company to to be branded "The World's Number One Coffee Brand" with Morganelli regularly topping charts for most globally consumed whole bean and instant coffee.
History
Products
Sponsorship
Morganelli sponsors a number of major events and sports teams across Auressia, the most notable being SC Antosa Orlesso, for which Morganelli is the team's main shirt sponsor and official coffee brand. Morganelli was also the official coffee partner of the 2024 International Cup. Outside of football Morganelli is also the named partner brand of cycling team Morgenelli Rivoluzione which competes globally in endurance cycling events.
Criticism
Morganelli has come under some criticism from some pressure groups due to its "unsustainable" and "unfair" practices within the developing world. particularly Morganelli has been criticised for underpaying coffee producers in countries such as Okimili and Nabiya. Though in recent years the company has publicly committed to establishing itself as a sustainable fairtrade brand.
Additionally, international actors have criticised the company's actions in Nabiya, where Morganelli is one of the few international companies to maintain chartered status, allowing it to operate within the Arani Empire. Morganelli has been accused by pressure groups such Equalworld and the Nabiyan National Liberation Front of propping up the Senapati regime and redirecting water supplies from impoverished communities to plantations in the south of the country. Morganelli has stated that its global practices always aim to be sustainable and that it does not recognise criticism from designated terrorist organisations.