5 (Gylias)
| Headquarters | Riáona, Ḑarna, Gylias |
|---|---|
| Programming | |
| Language(s) | French |
| Ownership | |
| Owner | Magdel Group |
| Links | |
| Website | http://www.cinq.gls/ |
5 (French: Cinq) is a Gylian free-to-air television channel. Established in 1991 by Marie-Agnès Delaunay, it is Gylias' most popular private television network, and its largest solely French-language channel.
History
In 1990, the Magdel Group submitted a proposal for a private channel to the National Broadcasting Office, in preparation for the end of the GNBS' federal monopoly. The proposal was approved, and 5 began broadcasting on 1 January 1991.
The name reflected Marie-Agnès' ambitions, playfully placing it after GTV4, and implicitly ahead of ATV.
5 distinguished itself through high production values. Its station identification and continuity were polished, and it organised its schedule into programming blocks, with distinctive atmospheres and framing devices just as accomplished as the shows they contained.
Marie-Agnès developed 5's brand in a very personalised manner. She appeared in station identification and as an in-vision continuity announcer, and began hosting a weekly talk show, Conversations avec Marie-Agnès. She gained fame for her "wicked" persona, playing a tongue-in-cheek caricature of a media proprietor. Modelling herself after Remi Ďana, she appeared between programs instead of commercial breaks.
Her on-screen presence and announcements were laced with mischievous wit befitting a rezy anta and winking self-parody. She playfully teased viewers about her control of what 5 broadcast, portrayed herself as eager for media dominance, proclaimed her irresistible genius, and poked fun at some of the channel's material.
5 quickly became Gylias' most popular private television network, a distinction it holds to this day, making Marie-Agnès a renowned media personality in the process. She later established several subsidiary digital television channels based on certain themes, such as 5néma (film programming), Mu5 (music programming), 5port (sports programming), Anima5 (animated programming), and 5voyage (documentaries about nature).
Organisation
5 is legally constituted as an SA, and part of the Magdel Group. Its headquarters are in Riáona, Ḑarna. It has a 10-member Management Board and a 20-member Supervisory Board, elected yearly.
The channel accepts advertising, but solely from individuals and small businesses.
Identity
5 is broadcast entirely in French and the French languages. It is famed for its high-quality station identification and continuity, Marie-Agnès' winking self-parody in idents and continuity, and its innovative programming blocks.
Marie-Agnès hosted Conversations avec Marie-Agnès for both television and radio. The program ended when she entered politics.
All imported programming is dubbed into French.