Cellextrincs Wireless
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Formerly |
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|---|---|
| Public Company | |
| Industry | Telecommunications |
| Founded | September 9, 1993 |
| Founders | Annie Stanford Wayne Guerrero |
Area served |  Makko Oko |
Key people | Shon Nagao CEO Wayne Guerrero Chairman |
| Products | Phone |
Number of employees | 100,341,000 (2022) |
| Website | cellextrincs.org.mk |
Cellextrincs Wireless Corporation, also known as Cellextrincs Wireless and just Cellextrincs, is a publicly-traded, state-authorized, telecommunications company in the Empire Of Makko Oko specializing in mobile phone services. Cellextrincs Wireless was originally founded as Stanford Cellular on September 9th, 1993 by Annie Stanford as the first ever mobile phone carrier in the nation.
Slogan
History
Stanford Cellular
When the Republic Of Makko Oko was first established, no infrastructure or support systems existed and the cities were simply ones of the tribal nature, dating back to a century in the 1800's. In those times, no phone or internet infrastructure existed, and TV and entertainment didn't exist either. This would all change on July 7th, 1992 when Alice Stanford and one of her friends from an international college they had both attended, Wayne Guerrero, got together in the small town of Zuzak, Makko Oko and laid out the plans for an "instant money-maker", that being telecommunications technology.
This plan would prove fruitful when a successful test call from Zuzak to Orion was conducted between Wayne and Alice, using specially developed receiving and sending equipment, referred to as the "SE-RE CALLER", on October 16th, 1992. On January 15th, 1993, Wayne and Alice would enlist the help of Beatrice Serrano, who at the time had not yet founded Makko Telecom. They had heard about her from a coding class that Alice had taken to help sharpen her skills in the specific languages necessary to develop the starting infrastructure.
Beatrice would help them and greatly improve the technologies until May 29th, 1993, when she would take a step back to begin development on her own dial-up infrastructure plans. On September 9th, 1993, the infrastructure was finally ready for public consumption and Alice and Wayne both jointly filed to incorporate Stanford Cellular Limited.
The Beginning
When Stanford Cellular began, the company had to develop and implement a phone numbering system to identify each household or individual. Phone calls could only be done at a home or business, as mobile phones produced internationally didn't support the unique phone numbering system of Stanford Cellular. When dial-up internet came around in 1995, Stanford Cellular had partnered with Beatrice Serrano's Makko Telecom to support the company and the internet before the service had officially launched. Historical financial reports dating to around that time state that Makko Telecom paid in excess of 600,000 SLO's in 1996 alone to Stanford Cellular for providing the phone number and the infrastructure needed to keep dial-up online.
When the government started using the internet, the government subsidized Stanford Cellular to drastically lower the costs that Makko Telecom had to pay. By 1999, Makko Telecom had mostly moved away from Stanford Cellular, excluding some rural areas, and had established their own infrastructure.
Growth
Stanford Cellular had a rapid growth right from the start, unlike most other companies getting their feet off the ground at the time, with the realm of technology being dealt with being a big help as well. At the start of 1994, Stanford Cellular had a service area covering almost 30% of the population, and by 1996, that service area jumped to 66%. This was possible so quickly due to the fact that all you needed was a phone, and a phone line to be installed, unlike dial-up which was quite different and more costly to install, due to dial-up being newer than phone technology.
Pricing
The Switch To An International Phone Numbering Format
Stanford Cellular had kept their original phone numbering system until around April of 1999 when Annie Stanford, CEO and Wayne Guerrero, COO, had gotten together in a meeting with the President of the Republic Of Makko Oko at the time, Julius Knudsen, who was at his last year of his term, and international executives from other mobile carriers, and had formulated and agreed to a plan to establish the IPNP (International Phone Numbering Plan), which guided carriers and governments into getting phone numbering systems setup and supported internationally and vice versa domestically.
This switch led to a temporary increase in pricing, with pricing going up 73% for almost 2 years to cover the costs of implementing the plan. By 2001, the original phone numbering system had been completely discontinued.
Proposed Merger Into Makko Telecom & Conversion To A Public Company
After the IPNP had been finalized and fully implemented, on December 18th, 2001, Makko Telecom announced that they were under talks to purchase Stanford Cellular. The details of the merger were not widely known, but it was said that Makko Telecom had wanted to absorb Stanford Cellular to create a brand of media services that all fall under one company. Sadly, once the deal was finalized and set to be implemented on March 17th, 2002, the Republic Of Makko Oko denied the merger, stating to the press that "This merger could lead to a huge monopoly, and we'd like to give all people, all individuals, a chance to grow their own empires, and not let one sole individual take over".
The deal had been appealed but by the time the Supreme Court Of Makko Oko had ruled in their favor on August 23rd, 2002, the deal had died on both sides. According to the press releases at the time, both companies' CEO's said that the deal fell due to "disagreements over future operations". This didn't stop Stanford Cellular from growing however, which after the merger talks had been concluded, Annie Stanford brought Stanford Cellular public, and appointed herself as the Chairman of the new Board Of Directors.
On October 26th, 2002, the IPO for Stanford Cellular had officially been launched, with a whopping 720 million shares being available, the biggest amount to ever be issued in an IPO at the Jorian Stock Exchange (JSE). Stanford Cellular got listed as STCELL. After the IPO got launched, Annie announced that all employees, current and future, would be granted stocks over time, with the ones at Stanford since the start getting 10% ownership. Annie ended up buying a majority of the stocks of the company with her own funds, to secure herself in her position.
Expansion Into Mobile Phones & Switch To Cellextrincs Wireless
2003 was the year of mobile phones. Only 2 years after the IPNP got implemented, Stanford Cellular announced on February 27th, 2003 that in a deal with international mobile phone producers, Stanford Cellular would be beginning to sell and support mobile phones. Previously, only a handful and limited amount of carriers sold mobile phones, and even less only supported them, and no carrier had done both simultaneously. At the same time, Annie Stanford, the CEO and Founder, officially announced that the Stanford Cellular brand would be phased out and replaced with Cellextrincs Wireless. The brand and company name change was officially completed on December 26th, 2003, with mobile phones beginning to be sold and supported in January of 2004.
Annie's Execution & Wayne's Move Into The Board
Cellextrincs Wireless had seen continued success, even as the economy was on a downturn, however, when the Civil Transition War started, Annie Stanford had been a vocal advocate against the war, and also publicly defamed and went against the government, refusing to provide service to any government employee of the Republic Of Makko Oko. The government had sued to try and force the company and Annie to provide services, however, Annie had refused still, and got imprisoned on December 24th, 2018 for "sedition against the government". On March 18th, 2019, news broke out that Annie Stanford had committed suicide while in detention, but the Anti-Poverty Forces had hacked into and broke into government facilities, leaking documents that showed that Annie had been tortured and executed by the National Security Service.
After word of Annie's death broke out, Cellextrincs Wireless Corporation sought to appoint its new CEO, and Wayne, being a Co-Founder and the COO at the time, was seen as the most viable replacement, but Wayne turned it down, citing to the Makko Okoan Republic that "The stresses of the war had taken a turn on me, and I would rather just be Chairman of the Board". Wayne got his wish, staying as the COO but getting appointed as Chairman of the Board Of Directors, which to many was unusual since typically the CEO is the Chairman. One of the reasons the company approved Wayne's chairman appointment was due to the Founder, Annie Stanford, leaving all of her stocks in the company to Wayne, due to not having any interested family.
Branding History
When Stanford Cellular first started in 1993, it was referred to by its logo as STC. This logo was designed by Thea Rasmussen in early 1993 while developing final prototypes of the communication hardware to be sold. Thea was a legendary artist from the Controlist Ferwerter Union. The logo mainly saw prominence on Stanford Cellular's own hardware, and was never referred to by the business directly, excluding device model names. The logo was discontinued and replaced in 1996 with the "Stanford" logo. In 2001, Stanford Cellular got its own dedicated road when building out a new retail location in rural Averton, Makko Oko. This road was named STC Drive, after the original logo of the company. To this day, that road still stands, as does the retail location, now converted into a Cellextrincs Wireless store.
The STC logo got discontinued and replaced in 1996 after the company saw a continued increase of profits and revenue, in addition to other companies starting to throw their hats into the ring of device manufacturing. According to a statement by Annie Stanford at the time of the branding change to the Makko Okoan Republic, the change was mainly to make the company's brand more personable and easy to remember, as "STC didn't roll off the tongue well" according to her. The "Stanford" logo was designed by a friend of Wayne Guerrero, the Co-Founder and COO at the time, with which in 1996 he had been noticed by many internationally and locally, so he had obtained connections to artists, investors, etc.
On the cusp of the millennium, Stanford Cellular changed their company logo and branding after 4 years of the "Stanford" logo. This logo was designed by Imagery Design Inc. out of the Federation Of Etheinia. It was the first logo that the company had paid to have created, the rest being free or favors from business contacts. The design cost Stanford Cellular around $700K SLO's to have made. It had been the company's logo until the end of the transitionary period into the Cellextrincs Wireless branding in January of 2004. That same logo still stands to this day.
Organization
Retail
Advertising
Cellextrincs Wireless has one of the smallest, yet most effective, advertising budgets in the mobile carrier industry, with the budget being approximately 75 million SLO's in 2020. Cellextrincs Wireless's main advertising comes in the form of TV commercials, taking up the majority of the budget, and billboard ads, that use up the rest of the funding. Cellextrincs Wireless's advertising is few and far between, with "comparison" ads being the 2nd biggest type of advertisement used by the company, right behind promotional ads which are the biggest type used by the company.
Advertising Partnerships
Throughout time, Cellextrincs Wireless has partnered with many companies and organizations, including the Makko Okoan Government. One deal existed in 2021 when they partnered with Marvel Studios on a Venom 2 promotional deal to give new customers free activation.
