Rash
| File:Rash logo.png | |
| Private | |
| Industry | Fashion Retail |
| Founded | 2007 |
| Founder | Kandy Rash Kali Rash Korti Rash |
| Headquarters | , |
Number of locations | 3 stores (2024) |
Area served | Wurldwide |
Key people | Kandy Rash (Co-founder) Kali Rash (Co-founder) Korti Rash (Co-founder) |
| Products | Clothing and accessories |
| Owner | Rashidun family |
Rash is a boutique clothing and accessory chain founded in 2007 by the Rashidun sisters: Kandy, Kali, and Korti. Despite enduring rumours about its questionable clothing design quality, Rash continues to operate and enjoy commercial success.
Stores
The first Rash boutique was opened in the affluent neighbourhood of Kashromi, Qubdi in 2007. The original store was subsequently relocated to the trendy district of Aroman Hills in 2012. The retail stores have been frequently featured on the reality television series about the Rashidun family, Residing with the Rashiduns, which premiered in 2008 on the Q! cable network.
Kandy Rash has disclosed that she initially wanted Residing with the Rashiduns to focus more on their stores to draw people's attention, later admitting that she "didn't anticipate it growing into what it has become." The second store was opened in Coral Shore neighbourhood of Cascadia, Galahinda on 20 May 2010.
The third store was opened on 3 November 2011, in the $neighbourhood district of $city, $country. In November 2011, it was reported that the store claimed to bring in an average gross of AS$50,000 every day since its opening date; on Black Friday, the store reportedly brought in over AS$100,000.
In the summer of 2023, the sisters opened a pop-up retail store in $city, $country, which was featured in Kali and Korti Kick The Kan, a spin-off of Residing with the Rashiduns.
Products
Rash offers a range of fashion products including clothing, accessories, and lifestyle goods under a style philosophy the brand describes as 'Rashion' – a term coined to represent the fusion of the Rashidun family's distinct flamboyant style with mainstream fashion. Despite the brand's focus on luxury and uniqueness, it has not been immune to criticism.
Critics often bring up the quality of its products, suggesting that the design quality is subpar.[citation needed] A persistent rumour, which is often subject to internet jest, is the alleged poor quality of Rash's clothing designs. This belief has led to the ironic interpretation of the brand's name, implying that the clothing line's subpar design could potentially give customers a rash. These rumours, though unverified, have added a layer of controversy to the brand's public image, thereby contributing to the overall 'Rashion' experience that includes a mix of luxury, controversy, and the unmistakable Rashidun flamboyance.
In popular culture
The television series entitled Rash Reality premiered on the Q! cable network in Qubdi, on 20 September 2016. The reality series "follow[s] the lives of the Rashidun sisters' Rash employees as they navigate life in Kashromi while representing the Rashidun brand." Despite criticism for its perceived focus on superficiality and extravagance, the show has attracted a significant viewership.
