Gesno

Gesno

Type	Public
Industry	Foodservice Franchising
Founded	1993 (1993)
Founder	Karl Mache Josef Lakda
Headquarters	Blanov , Walneria
Number of locations	2,000
Revenue	717 million US$ (FY 2020)
Number of employees	14,000+

Gesno is a Walnerian fast-food restaurant franchise operating in Walneria and in a lesser extent in central Argis, that specializes in sausage-related food, most notably the Karibuŕt, Ketbuŕt and Hot dog.

History

Gesno was originally founded in 1993 as "Geseno" in Blanov, Walneria. Geseno expanded in the 90's across the country, eventually tapping on the lucrative market in Tyrámen. Geseno, literally meaning "Eaten" in Walnerian, was the original name until 2007, when the decision was made to change it by dropping the second E. This decision was justified, that some early shops, usually in country capitals and airport duty-free zones, in Anglophonic countries, the term was pronounced as [ɡəsiːno͡ʊ] instead of the native Walnerian [ɡɛsɛnɔ], making the connection to a casino [kəsiːno͡ʊ].

This decision was originally mocked, as the new common Anglish pronunciation sounded like "Guess no" [ɡɛsno͡ʊ]. Eventually, the name change was ratified by all franchises and changing the logo and overview of all the franchises would be rather costy, making the franchise stuck with the new name, having expanded after the name change.

As of 2022, Gesno operates in about two dozen countries, however, most of its profits (up to 99.7%) still come from the domestic Walnerian market.

Organization

The whole franchise is run by a centralized structure stationed in Blanov, which has a 33-members-large board of directors and is presided by a CEO. This board selects district overseers, who oversee supervisors and owners of the respective locations. Overseers usually take care of one of the regions of Walneria, or a country outside of Walneria. The only exceptions is the Gesno restaurant in the Dazhdin city Losųvka, which has been added to the competence of the Ustokan Settlement Area overseer because of the toll-free alignment due to a port lease.

Products

Karibuŕt purchased as it is in Blanov

Although some local sellers can offer local variations, the general menu remains the same, offering up to 20 different sausage types, however, the Karibuŕt is still considered to be the "signature" product of Gesno. Those types include (among others):

• Karibuŕt with karikecsup and fries
• Ketbuŕt with multiple sausage and sauce variants (with ketchup, mustard, mayonnaise and/or tartar sauce)
• Hot dog with multiple sausage and sauce variants (with ketchup, mustard, mayonnaise and/or tartar sauce)
• Sausage roll with multiple sausage variants
• Bokbuŕt with multiple sauce variants
• Nákbuŕt with multiple sauce variants
• Brátbuŕt with multiple sauce variants
• Cízaren rósbrátnuŕt with multiple sauce variants
• Csipoláta with multiple sauce variants
• Klóbasa with multiple sauce variants
• Tofu-buŕt (vegan)